To　explore　the　role　of　consumer　credit　in　alleviating　consumer　capital　pressure　and　to　increase　the　demand　of　green　products,on　the　basis　of　considering　the　consumers＇　heterogeneous　preferences　for　consumer　credit,the　Stackelberg　models　under　three　strategies:immediate　payment　(N　strategy),consumer　credit　provided　by　bank　(BF　strategy),and　consumer　credit　provided　by　retailer　(RF　strategy)　were　constructed　aiming　at　a　green　supply　chain　composed　of　a　manufacturer　and　a　retailer.The　results　of　analysis　showed　that　the　green　investment　behavior　of　the　manufacturer　helped　consumers　obtain　a　lower　credit　rate;the　retailer　would　set　the　highest　credit　rate　and　lower　the　retail　price　under　RF　strategy,and　this　behavior　was　beneficial　to　channel　members　and　consumers;N　strategy　was　the　optimal　strategy　for　channel　members　when　consumer　capital　constraints　were　low.Otherwise,the　two　consumer　credit　strategies　were　better.Specially,if　the　upper　limit　of　consumer　credit　rates　was　higher,the　RF　strategy　was　the　optimal　strategy　for　channel　members.Otherwise,the　BF　strategy　was　the　best.On　this　basis,the　model　was　extended　to　the　mixed　strategy.Through　numerical　analysis,the　influence　of　immediate　payment　acceptance　and　credit　cycle　on　the　preference　of　credit　strategies　of　channel　members　was　discussed.The　results　showed　that　under　certain　conditions,consumer　credit　was　beneficial　to　the　market　demand　of　green　products　and　the　profit　of　channel　members.　©　2023　CIMS.　All　rights　reserved.