In　recent　years,　the　entity　retail　sales　continue　to　decline　in　China,　and　retail　enterprises　are　facing　problems　to　combined　the　real　economy　effectively　with　the　＇Internet　plus＇.　With　the　development　of　the　retail　industry,　Omni-Channel　Retailing,　combined　with　the　physical　channels,　e-commerce,　information　media　channels,　came　into　being.　We　discuss　the　present　situation　of　retailing　in　China.　We　also　introduce　articles　in　this　special　issue　on　consumer　behavior.　We　end　with　putting　forward　limitations　and　future　research　in　this　area.