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author:

黄文馨 (黄文馨.) [1]

Abstract:

指出我国虚假广告屡禁不止,其原因在于宏观环境的某些不利因素和行业运行机制上存在的某些缺憾,提出在全社会建立起广告监控机制措施等几条意见。

Keyword:

监控机制 虚假广告 运行环境

Community:

  • [ 1 ] 福州大学管理系 福建福州350002

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Source :

莆田高等专科学校学报

ISSN: 1672-4143

CN: 35-1261/Z

Year: 2002

Issue: 01

Page: 27-29

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 0

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