Translated Title
New Advancement in Foreign Luxury Marketing Researches
Translated Abstract
Based on the framework of 4Ps, the article reviews systematically the literature on foreign luxury marketing researches, and summarizes the definition and distinguishing features of luxury. It introduces product strategies such as classification, quality, design and brand management, pricing strategies such as pricing highly and exclusively, place strategies such as place manipulation, diversity, and coverage selection, and promotion strategies such as commercial advertising, sales promotion and demonstration, etc. Finally, it analyzes the shortcomings of present research and the future research direction.
Translated Keyword
luxury
place strategy
pricing strategy
product strategy
promotion strategy
Access Number
WF:perioarticaltjsxyxb201205003
