To　treat　the　important　clients　as　VIP　clients　is　a　common　marketing　strategy　designed　with　connotation　of　discriminations　in　service　industry.　Privileged　services　of　VIP　clients　might　make　ordinary　clients　feel　envy,　and　such　envy　might　lead　to　dissolution　of　brand　relationship　of　ordinary　clients　who　consist　of　80%　of　clients.　In　this　paper,　VIP　passage　and　VIP　priority　were　chosen　as　the　main　forms　of　privileged　services,　and　status　and　expenditure　were　chosen　as　the　main　identification　criteria　of　VIP　clients.　Then,　this　paper　chose　China　Mobile　and　China　Unicom　as　research　objects　representing　different　brand　stature,　and　launched　a　2　(VIP　passage,　VIP　priority)　x2　(status,　expenditure)　x2　(higher　stature,　lower　stature)　psychological　experiment,　so　as　to　examine　the　degrees　of　envy　incurred　by　privileged　services　in　different　conditions,　and　envy　effects　on　brand　relationships.　The　results　of　experiment　on　service　forms　suggest　that　VIP　priority　will　incur　a　stronger　feeling　of　envy　for　the　reason　that　it　is　concerned　with　benefits　of　ordinary　clients　directly.　The　results　of　experiment　on　identification　criteria　indicate　that　status　criterion　will　incur　a　higher　inclination　to　the　feeling　of　envy.　The　results　of　experiment　indicate　that　brand　stature　is　an　important　moderating　variable　to　ordinary　clients＇　envy.　The　experiment　about　service　forms　suggests　that　envy　incurred　by　VIP　priority　will　lead　to　a　higher　inclination　to　dissolution　of　brand　relationships.　The　experiment　about　identification　criteria　suggests　that　if　a　criterion　is　relevant　with　clients　themselves　and　can＇t　be　easily　reached,　the　criterion　will　incur　envy　effects　and　will　be　not　good　for　maintenance　of　brand　relationships.　©　2012　IEEE.