When　applying　visual　language　to　the　expression　of　semantic　meaning,　Motion　Graphic　is　influenced　by　some　factors,　for　example,　the　cognition,　affection　and　prior　experience　of　the　target　audience.　In　other　words,　the　target　audience　plays　a　part　in　the　construction　of　the　meaning　of　the　Motion　Graphic;　in　particular,　visual　metaphor　plays　an　indispensable　role　in　the　audience＇s　participation.　Based　on　the　above　information,　the　author　of　this　article　uses　some　materials　in　a　Motion　Graphic　that　is　about　skin　allergy,　and　conducts　some　survey　and　investigation　to　explore　the　words　that　corresponds　to　the　audience＇s　prior　experience,　so　that　a　specific　carrier　could　be　found　to　express　abstract　semantic　meaning.　©　2017　IEEE.