High　Efficiency　Video　Coding　(HEVC)　is　the　mainstream　international　standard　of　video　compression.　HEVC　introduces　a　more　flexible　division　structure　based　on　quadtree　coding　block　and　35　intra　prediction　modes,　and　results　in　high　video　compression　performance　for　intra　prediction　of　HEVC.　However,　in　order　to　get　the　best　prediction　mode,　traditional　encoders　usually　traverse　all　intra　prediction　modes,　which　have　high　complexities.　To　reduce　the　complexity　of　the　coding　of　intra　prediction,　we　propose　a　fast　algorithm　of　intra　prediction　based　on　video　content　features.　The　fast　algorithm　of　intra　prediction　proposed　in　this　paper　is　implemented　on　the　HM　16.7　which　is　a　reference　software　of　HEVC,　and　the　results　of　experiment　show　that　the　average　coding　time　is　reduced　by　about　28.13%　while　the　BD　rate　increases　by　only　0.92%　under　the　all-intra　conguration.