Along　with　frequent　global　trading,　trade　between　countries　becomes　popular.　Import/export　trade　also　relies　on　shipping　that　it　is　an　important　issue　to　maintain　good　customer　relationship　and　interaction　to　enhance　stable　customer　sources　and　promote　company　performance　in　shipping　industry.　To　maintain　highly　competitive　advantages,　price　differentiation,　concentration　strategies,　and　low　shipping　expenses　could　attract　new　customers,　consolidate　old　customers,　and　satisfy　customer　needs　with　professional　knowledge　to　reinforce　customer　relationship　management,　i.e.　the　possession　of　competitive　advantages.　Data　Envelopment　Analysis　(DEA)　is　used　as　the　efficiency　evaluation　tool　in　this　study.　The　efficiency　acquired　with　DEA　and　the　information　of　variables　show　that　1　DMU　presents　strong　efficiency　on　customer　relationship　management,　4　DMUs,　with　the　efficiency　between　0.9　and　1,　reveal　marginal　inefficiency　on　customer　relationship　management,　and　7　DMUs　appear　obvious　inefficiency,　with　the　efficiency　lower　than　0.9,　on　customer　relationship　management.　The　key　factors　in　customer　relationship　management　in　shipping　industry　are　further　found　out　through　sensitivity　analysis.　According　to　the　results,　suggestions　are　eventually　proposed,　expecting　that　shipping　businesses,　under　limited　resources,　manpower,　and　budgets,　could　grasp　market　conditions,　customer　preference,　complicated　international　trade　trend,　and　the　practice　of　governmental　policies　within　limited　time　to　promote　the　organizational　performance.