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author:

Huang, B (Huang, B.) [1] | Gao, CH (Gao, CH.) [2] (Scholars:高诚辉)

Indexed by:

CPCI-S CPCI-SSH

Abstract:

Mass Customization ( MC) is becoming one of the magi production modes in the 21(st) century as well as Customer Relationship Management(CRM) is becoming more and more important. In this paper, conception and classification of MC were introduced, based on the importance of CRM to MC, demands of MC for CRM system were analyzed, and CRM for MC was put forward, then the architecture of CRM system for MC was built and the modules in the system were described. In the end, key technologies of the system, such as Web technology, data warehouse technology and process management technology, were thoroughly analyzed.

Keyword:

customer relationship management mass customization production mode

Community:

  • [ 1 ] Fuzhou Univ, Fuzhou 350002, Fujian, Peoples R China

Reprint 's Address:

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Source :

PROCEEDINGS OF THE 12TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1 AND 2: MODERN INDUSTRIAL ENGINEERING AND INNOVATION IN ENTERPRISE MANAGEMENT

Year: 2005

Page: 1295-1299

Language: Chinese

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 4

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