Translated Title
Green product batch selling strategy with consideration of retailer's corporate social responsibility
Translated Abstract
This paper posits the initial market retail price of green products as a reference for consumers in subsequent markets and examines the influence of the manufacturer＇s batch selling strategies on green sup-ply chain decisions within the context of the retailer＇s corporate social responsibility(CSR)engagement.The study constructs a manufacturer-driven Stackelberg model to determine the boundary conditions for various batch selling strategies that the manufacturer may implement,while also expanding the model to include con-siderations of the manufacturer＇s asymmetrical marginal cost,the asymmetry of potential demand in different regional markets,and responsiveness in decision-making processes.The results show that the manufacturer with proactive decision-making capabilities can leverage batch selling strategies to boost overall product de-mand,enhance the product＇s environmental attributes,and increase channel member profits.In contrast,for the manufacturer restricted to reactive decisions,batch selling strategies do not guarantee advantages.The disparity in the manufacturer＇s marginal costs among regional markets,the variance in potential demand,the efficacy of consumer reference prices,and changes in the retailer＇s CSR levels all affect the performance of batch selling strategies and may potentially shift the manufacturer＇s preferences regarding the sequence of product releases.The derived conclusions offer strategic insights for manufacturers to develop optimal batch selling strategies.
Translated Keyword
batch selling strategy
corporate social responsibility
green supply chain
reference price effect
Access Number
WF:perioarticalxtgcxb202501011
