Translated Title
Exploration and reflection on microeconomic theory in the digital economy era
Translated Abstract
To clarify the applicability of traditional microeconomic theory in the digital economy era,uncover the direction of microeconomic theory innovation and its practical application,and build a theoretical framework that aligns more closely with the characteristics of the digital economy,this paper employs literature analysis,theoretical analysis,and case study methods.It focuses on the five major components of the microeconomic theory framework-supply and demand theorem,consumer behavior,producer decision-making,market structure,and externality theory-within the context of the digital economy for an in-depth analysis.The study reveals that in the digital economy era,the supply and demand theorem must consider supply characteristics and consumer demand logic based on big data and artificial intelligence,as well as network externalities and economies of scale of platform enterprises.Consumer behavior is characterized by optimization,upgrading,diversification,personalization,non-possessive sharing consumption logic,and may lead to choice overload.Producer decision-making must leverage artificial intelligence to match production,supply,and marketing big data,achieve data intelligence,and enhance production efficiency and innovation capabilities.Market structure exhibits characteristics of hierarchical monopolistic competition,necessitating new regulatory policies and governance mechanisms to maintain market order and social welfare.Externality theory needs to examine the positive and negative externalities brought by the digital economy,address information problems and property rights issues,and focus on maintaining data privacy and network security.The study indicates that the digital economy introduces a series of new challenges to microeconomics,necessitating theoretical and practical innovations and adjustments.By updating the theoretical framework and introducing new analytical methods,microeconomics can better understand and adapt to the developments of the digital economy,offering valuable insights and inspirations into the economic changes of the digital economy era.
Translated Keyword
consumer behavior
digital economy
externality
market structure
microeconomics
supply and demand theorem
theoretical framework
Access Number
WF:perioarticalxbjzgcxyxb-shkx202404005
