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author:

Jiang, Nan (Jiang, Nan.) [1] | Hu, Zihao (Hu, Zihao.) [2] | Wen, Jie (Wen, Jie.) [3] | Zhao, Jiahui (Zhao, Jiahui.) [4] | Gu, Weihao (Gu, Weihao.) [5] | Tu, Ziang (Tu, Ziang.) [6] | Liu, Ximeng (Liu, Ximeng.) [7] | Li, Yuanyuan (Li, Yuanyuan.) [8] | Gong, Jianfei (Gong, Jianfei.) [9] | Lin, Fengtao (Lin, Fengtao.) [10]

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Abstract:

Traditional recommender systems only utilize a single user-item interaction behavior as the optimization target behavior. However, multi-behavior recommender systems leverage multiple user behaviors as auxiliary behaviors(favorite and page view), which is more practical. Therefore, recommender systems by exploring patterns of multiple behaviors are of great significance in improving performance. Many previous works toward multi-behavior recommendation fail to capture user preference intensity for different items in the heterogeneous graph. Meanwhile, they also ignore high-order relationships that incorporate user different preference intensity into user-item heterogeneous interactions. To solve the above challenges, we propose a novel multi-behavior recommendation model named neighbor-aware attention-based heterogeneous relation network model in E-commerce recommendation (NAH). NAH leverages the attention propagation layer to capture user preference intensity for different items and employs a composition method to incorporate relation embeddings into node embeddings for high-order propagation. Experiment results on two real-world datasets verify the effectiveness of our model in the multi-behavior task by comparing it with some start-of-the-art methods. Further studies verify that our model has a significant effect on exploring high-order information and cold-start users who have few user-item interaction records. © 2023, The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.

Keyword:

Backpropagation Behavioral research Electronic commerce Embeddings Graph neural networks Recommender systems

Community:

  • [ 1 ] [Jiang, Nan]College of Information Engineering, East China JiaoTong University, NanChang; 330013, China
  • [ 2 ] [Hu, Zihao]College of Information Engineering, East China JiaoTong University, NanChang; 330013, China
  • [ 3 ] [Wen, Jie]College of Electrical and Automation Engineering, East China JiaoTong University, NanChang; 330013, China
  • [ 4 ] [Zhao, Jiahui]College of Information Engineering, East China JiaoTong University, NanChang; 330013, China
  • [ 5 ] [Gu, Weihao]College of Information Engineering, East China JiaoTong University, NanChang; 330013, China
  • [ 6 ] [Tu, Ziang]College of Information Engineering, East China JiaoTong University, NanChang; 330013, China
  • [ 7 ] [Liu, Ximeng]College of Mathematics and Computer Science, Fuzhou University, Fuzhou; 350108, China
  • [ 8 ] [Li, Yuanyuan]Azman Hashim International Business School, University of Technology Malaysia, Johor; 81310, Malaysia
  • [ 9 ] [Gong, Jianfei]Jiangxi Academy of Social Sciences, NanChang; 330077, China
  • [ 10 ] [Lin, Fengtao]Key Laboratory of Conveyance and Equipment of Ministry of Education, East China JiaoTong University, NanChang; 330013, China

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Source :

World Wide Web

ISSN: 1386-145X

Year: 2023

Issue: 5

Volume: 26

Page: 2373-2394

2 . 7

JCR@2023

2 . 7 0 0

JCR@2023

JCR Journal Grade:2

CAS Journal Grade:3

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count: 5

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 0

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