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author:

Jiang, Nan (Jiang, Nan.) [1] | Hu, Zihao (Hu, Zihao.) [2] | Wen, Jie (Wen, Jie.) [3] | Zhao, Jiahui (Zhao, Jiahui.) [4] | Gu, Weihao (Gu, Weihao.) [5] | Tu, Ziang (Tu, Ziang.) [6] | Liu, Ximeng (Liu, Ximeng.) [7] (Scholars:刘西蒙) | Li, Yuanyuan (Li, Yuanyuan.) [8] | Gong, Jianfei (Gong, Jianfei.) [9] | Lin, Fengtao (Lin, Fengtao.) [10]

Indexed by:

EI Scopus SCIE

Abstract:

Traditional recommender systems only utilize a single user-item interaction behavior as the optimization target behavior. However, multi-behavior recommender systems leverage multiple user behaviors as auxiliary behaviors(favorite and page view), which is more practical. Therefore, recommender systems by exploring patterns of multiple behaviors are of great significance in improving performance. Many previous works toward multi-behavior recommendation fail to capture user preference intensity for different items in the heterogeneous graph. Meanwhile, they also ignore high-order relationships that incorporate user different preference intensity into user-item heterogeneous interactions. To solve the above challenges, we propose a novel multi-behavior recommendation model named neighbor-aware attention-based heterogeneous relation network model in E-commerce recommendation (NAH). NAH leverages the attention propagation layer to capture user preference intensity for different items and employs a composition method to incorporate relation embeddings into node embeddings for high-order propagation. Experiment results on two real-world datasets verify the effectiveness of our model in the multi-behavior task by comparing it with some start-of-the-art methods. Further studies verify that our model has a significant effect on exploring high-order information and cold-start users who have few user-item interaction records.

Keyword:

E-commerce recommendation Embedding learning Graph neural networks Multi-behavior task

Community:

  • [ 1 ] [Jiang, Nan]East China JiaoTong Univ, Coll Informat Engn, Nanchang 330013, Peoples R China
  • [ 2 ] [Hu, Zihao]East China JiaoTong Univ, Coll Informat Engn, Nanchang 330013, Peoples R China
  • [ 3 ] [Zhao, Jiahui]East China JiaoTong Univ, Coll Informat Engn, Nanchang 330013, Peoples R China
  • [ 4 ] [Gu, Weihao]East China JiaoTong Univ, Coll Informat Engn, Nanchang 330013, Peoples R China
  • [ 5 ] [Tu, Ziang]East China JiaoTong Univ, Coll Informat Engn, Nanchang 330013, Peoples R China
  • [ 6 ] [Wen, Jie]East China JiaoTong Univ, Coll Elect & Automat Engn, Nanchang 330013, Peoples R China
  • [ 7 ] [Liu, Ximeng]Fuzhou Univ, Coll Math & Comp Sci, Fuzhou 350108, Peoples R China
  • [ 8 ] [Li, Yuanyuan]Univ Technol Malaysia, Azman Hashim Int Business Sch, Johor Baharu 81310, Malaysia
  • [ 9 ] [Gong, Jianfei]Jiangxi Acad Social Sci, Nanchang 330077, Peoples R China
  • [ 10 ] [Lin, Fengtao]East China JiaoTong Univ, Key Lab Conveyance & Equipment, Minist Educ, Nanchang 330013, Peoples R China

Reprint 's Address:

  • [Jiang, Nan]East China JiaoTong Univ, Coll Informat Engn, Nanchang 330013, Peoples R China;;

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Source :

WORLD WIDE WEB-INTERNET AND WEB INFORMATION SYSTEMS

ISSN: 1386-145X

Year: 2023

Issue: 5

Volume: 26

Page: 2373-2394

2 . 7

JCR@2023

2 . 7 0 0

JCR@2023

ESI Discipline: COMPUTER SCIENCE;

ESI HC Threshold:32

JCR Journal Grade:2

CAS Journal Grade:3

Cited Count:

WoS CC Cited Count: 3

SCOPUS Cited Count: 5

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 1

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