This　study　explores　how　green　human　resource　management　(GHRM)　and　green　transformational　leadership　(GTL)　affect　green　organizational　pride　(GOP).　We　conduct　a　survey　study　of　moderated-mediation　sustainable　practice　in　small　and　medium　enterprises　(SMEs)　in　＂Hokkien　Golden　Triangle＂　of　China　based　on　the　combination　of　resource-based　view,　social　exchange　theory,　positive　psychology,　and　social　cognitive　theory.　Especially,　we　develop　two　new　concepts,　＂green　organizational　pride＂　and　＂green　psychological　capital＂　(GPC)　to　verify　that　the　positive　relationships　between　GHRM/GTL　and　GOP　are　mediated　by　GPC.　Besides,　we　expand　the　research　of　environmental　culture　(EC)　by　further　predicting　that　it　could　amplify　the　indirect　effects　of　GHRM/GTL　on　GOP　via　GPC.　The　findings　contribute　to　sustainability　literature　by　highlighting　the　importance　of　GHRM　and　GTL　in　Chinese　sustainable　practice.　Moreover,　the　results　can　advance　the　prior　literature　in　the　area　of　sustainability　and　create　a　new　green　path　for　developing　countries.