China＇s　economy　has　changed　from　the　stage　of　high　speed　growth　to　the　stage　of　high　quality　development　and　emphasized　the　new　pattern　of　double　circulation　with　large　domestic　circulation　as　the　main　body.　As　an　important　content　to　build　a　new　development　pattern,　the　development　mode　of　the　retail　also　changes　from　scale　speed　type　to　quality　benefit　type.　Based　on　the　DEA-Malmquist　productivity　index　method,　this　paper　analyzes　the　panel　data　of　72　retail　listed　enterprises　in　China　from　2015　to　2019.　The　results　show　that　the　pure　technology　efficiency　change　index　of　all　retail　listed　enterprises　shows　the　trend　of　first　decreasing　and　then　increasing,　while　the　scale　technology　efficiency　change　index　and　the　technology　progress　index　show　the　trend　of　first　increasing　and　then　decreasing.　The　interaction　of　the　three　makes　the　total　factor　productivity　index　a　relatively　stable　trend,　which　indicates　that　the　steady　growth　of　retail　sales　scale　is　mainly　due　to　the　improvement　of　the　performance　quality　of　retail　enterprises　in　the　industry　rather　than　the　objective　external　environment　such　as　inflation.　©　The　Authors.