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author:

王丹丹 (王丹丹.) [1] | 高华 (高华.) [2]

Abstract:

唐山市政府通过电影《唐山大地震》,让全世界重新认识了一座城市。但很多地方政府仍不了解究竟城市该在电影里营销什么?如何营销?政府又该扮演何种角色?

Keyword:

《唐山大地震》 场景植入 城市营销

Community:

  • [ 1 ] 福州大学管理学院

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决策

Year: 2010

Issue: 10

Page: 46-47

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

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Chinese Cited Count:

30 Days PV: 0

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