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author:

张章盛 (张章盛.) [1] | 朱圆 (朱圆.) [2] (Scholars:朱圆)

Abstract:

名人有进行广告代言并从中获取经济利益的权利。同时,名人在广告代言的过程中也承担诸如不得进行虚假陈述和应尽注意的义务。我国现有立法对于名人代言广告行为的法律责任的规定处于缺位状态,应尽快借鉴美国等国家的相关立法进行完善。

Keyword:

名人 广告代言 法律责任

Community:

  • [ 1 ] [张章盛]福州职业技术学院
  • [ 2 ] [朱圆]福州大学

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Source :

福建论坛:社科教育版

ISSN: 1672-6847

CN: 35-1268/C

Year: 2011

Issue: 10

Page: 51-52

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count: -1

Chinese Cited Count:

30 Days PV: 0

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