Through　analyzing　Luoyang＇s　urban　image　promotion　strategy,　the　paper　has　an　insight　into　users＇　cultural　experience　demand　in　traveling,　and　designs　a　local　culture-featured　urban　tourism　APP.　Specifically,　it　extensively　investigates　local　culture　presentation　strategies　in　tourism　APP,　founds　APP　information　framework　and　designs　the　interaction　interface　so　that　local　culture　takes　interaction　interface　as　the　carrier　to　form　a　virtual　digital　cultural　environment　and　encourages　users　to　experience　the　charm　of　Luoyang　culture　in　immersive　experience.　©　2019　IEEE.