The　enterprise　life　cycle　stages　provide　the　necessary　conditions　for　the　strategy,　as　well　as　limits　the　range　of　choosing.　To　choose　the　right　strategy　to　match　enterprise　life　cycle　is　the　key　to　business　success.　This　paper　conducted　a　study　on　the　strategic　choosing　of　logistics　enterprises,　focusing　on　the　different　characteristics　of　the　four　stages　in　the　enterprise　life　cycle,　which　are　the　introduction,　growth,　maturity　and　recession　stages.　Then,　more　than　twenty　kinds　of　optional　typical　strategies　for　four　periods　were　summarized　by　analyzing　the　domestic　and　international　logistics　business　strategy　cases.