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学者姓名：陈章旺
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Abstract ：
随着数字营销的发展,营销人员越来越多地将视觉设计要素应用于数字通信中.为了验证视觉设计要素对消费者购买意愿的影响机制,对主流网购消费群体进行问卷调查发现,相较于不使用设计要素,在营销传播中单独使用动图或表情符号会显著提高消费者购买意愿,但联合使用两种要素则会产生相反的效果.同时,数据表明视觉设计要素对消费者购买意愿的影响由丰富感知和杂乱感知两个变量所介导.这一结论能够为数字营销传播策略提供一些见解,帮助营销人员利用视觉设计要素提高数字营销活动的有效性.
Keyword ：
动图 动图 数字营销传播 数字营销传播 表情符号 表情符号 视觉设计要素 视觉设计要素 购买意愿 购买意愿
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| GB/T 7714 | 陈章旺 , 王令 . 数字营销传播中视觉设计要素对消费者购买意愿的影响研究 [J]. | 中北大学学报（社会科学版） , 2025 , 41 (2) : 141-149 . |
| MLA | 陈章旺 等. "数字营销传播中视觉设计要素对消费者购买意愿的影响研究" . | 中北大学学报（社会科学版） 41 . 2 (2025) : 141-149 . |
| APA | 陈章旺 , 王令 . 数字营销传播中视觉设计要素对消费者购买意愿的影响研究 . | 中北大学学报（社会科学版） , 2025 , 41 (2) , 141-149 . |
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学科交叉融合在推动科技进步、社会发展及知识体系完善等方面起着至关重要的作用.数字营销是一门交叉学科,涉及市场营销、广告学、计算机科学、心理学等多个领域知识.基于新商科学科交叉背景,文章结合"数字营销"课程建设的系列实践,立足当前"数字营销"课程供给的现状与不足,从面向新商科的"数字营销"课程教学内容创新、"数字营销"课程教学方法创新、"数字营销"课程考核体系设计等方面探索了"数字营销"课程建设与实践,并提出了一些具有可操作性的思路.文章的研究成果为培养数字化复合型营销人才、推动新商科学科交叉发展、提高新商科人才就业竞争力提供了一定的借鉴.
Keyword ：
学科交叉 学科交叉 "数字营销"课程 "数字营销"课程 新商科 新商科 课程建设 课程建设
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| GB/T 7714 | 孙湘湘 , 陈章旺 . 新商科学科交叉背景下"数字营销"课程建设与实践 [J]. | 黑龙江教育 , 2024 , (36) : 60-64 . |
| MLA | 孙湘湘 等. "新商科学科交叉背景下"数字营销"课程建设与实践" . | 黑龙江教育 36 (2024) : 60-64 . |
| APA | 孙湘湘 , 陈章旺 . 新商科学科交叉背景下"数字营销"课程建设与实践 . | 黑龙江教育 , 2024 , (36) , 60-64 . |
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【目的/意义】共同富裕是中国特色社会主义的本质要求。推动城乡发展、缩小城乡收入差距是实现共同富裕的重要组成部分。从数字基础设施建设的视角解决城乡发展不平衡的问题，为实现共同富裕提供了决策支持。【设计/方法】基于数字鸿沟的视角分析了数字基础设施建设对城乡收入差距的影响机理，构建数字基础设施建设指标评价体系，采用双向固定效应模型和面板门槛模型考察数字基础设施建设对城乡收入差距的影响效应、机制及异质性。【结论/发现】数字基础设施建设扩大了城乡收入差距，并通过了一系列稳健性检验。深入分析其中的机制发现，由于存在数字鸿沟，数字基础设施有利于提高城镇居民人均可支配收入，但对农村居民人均纯收入的促进效应还尚未显现。对全国分地区样本检验发现，数字基础设施建设扩大城乡收入差距的效应在西部地区、非沿海地区更为显著，对东部地区、中部地区和沿海地区不存在显著影响。最后，采用门槛模型发现，数字基础设施建设对城乡收入差距影响存在非线性效应，当教育达到门槛值后，数字基础设施建设有利于缩小城乡收入差距；当农村金融发展低于第一门槛值时，数字基础设施建设扩大了城乡收入差距，当达到第一个门槛值和第二个门槛值之间时，数字基础设施建设缩小了城乡收入差距。
Keyword ：
共同富裕 共同富裕 农村金融发展 农村金融发展 城乡收入差距 城乡收入差距 教育 教育 数字基础设施建设 数字基础设施建设
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| GB/T 7714 | 孙湘湘 , 陈章旺 . 共同富裕视角下数字基础设施对城乡收入差距的影响研究 [J]. | 电子科技大学学报(社科版) , 2023 , 25 (02) : 86-94 . |
| MLA | 孙湘湘 等. "共同富裕视角下数字基础设施对城乡收入差距的影响研究" . | 电子科技大学学报(社科版) 25 . 02 (2023) : 86-94 . |
| APA | 孙湘湘 , 陈章旺 . 共同富裕视角下数字基础设施对城乡收入差距的影响研究 . | 电子科技大学学报(社科版) , 2023 , 25 (02) , 86-94 . |
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Abstract ：
[目的/意义]共同富裕是中国特色社会主义的本质要求.推动城乡发展、缩小城乡收入差距是实现共同富裕的重要组成部分.从数字基础设施建设的视角解决城乡发展不平衡的问题,为实现共同富裕提供了决策支持.[设计/方法]基于数字鸿沟的视角分析了数字基础设施建设对城乡收入差距的影响机理,构建数字基础设施建设指标评价体系,采用双向固定效应模型和面板门槛模型考察数字基础设施建设对城乡收入差距的影响效应、机制及异质性.[结论/发现]数字基础设施建设扩大了城乡收入差距,并通过了一系列稳健性检验.深入分析其中的机制发现,由于存在数字鸿沟,数字基础设施有利于提高城镇居民人均可支配收入,但对农村居民人均纯收入的促进效应还尚未显现.对全国分地区样本检验发现,数字基础设施建设扩大城乡收入差距的效应在西部地区、非沿海地区更为显著,对东部地区、中部地区和沿海地区不存在显著影响.最后,采用门槛模型发现,数字基础设施建设对城乡收入差距影响存在非线性效应,当教育达到门槛值后,数字基础设施建设有利于缩小城乡收入差距;当农村金融发展低于第一门槛值时,数字基础设施建设扩大了城乡收入差距,当达到第一个门槛值和第二个门槛值之间时,数字基础设施建设缩小了城乡收入差距.
Keyword ：
共同富裕 共同富裕 农村金融发展 农村金融发展 城乡收入差距 城乡收入差距 教育 教育 数字基础设施建设 数字基础设施建设
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| GB/T 7714 | 孙湘湘 , 陈章旺 . 共同富裕视角下数字基础设施对城乡收入差距的影响研究 [J]. | 电子科技大学学报（社会科学版） , 2023 , 25 (2) : 86-94 . |
| MLA | 孙湘湘 等. "共同富裕视角下数字基础设施对城乡收入差距的影响研究" . | 电子科技大学学报（社会科学版） 25 . 2 (2023) : 86-94 . |
| APA | 孙湘湘 , 陈章旺 . 共同富裕视角下数字基础设施对城乡收入差距的影响研究 . | 电子科技大学学报（社会科学版） , 2023 , 25 (2) , 86-94 . |
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数字时代,数字人才的竞争愈发激烈,数字人才培养也愈发重要.市场营销是实践性极强的专业,时代需求向专业人才培养提出新挑战.福州大学市场营销专业深化人才培养改革,将数字营销嵌入式设计专业人才培养方案,以转变人才培养目标、优化专业课程体系、丰富教学资源及加强数字营销与实践教学的深度融合等实现人才培养改革的突围,探索培养具有数字营销意识、数字营销能力、数字营销精神的营销复合型人才的改革路径.
Keyword ：
人才培养 人才培养 嵌入式设计 嵌入式设计 市场营销 市场营销 数字营销 数字营销
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| GB/T 7714 | 陈章旺 , 朱引娣 . 数字营销在人才培养方案的嵌入式设计研究 ——以福州大学市场营销专业为例 [J]. | 现代商贸工业 , 2023 , 44 (6) : 47-50 . |
| MLA | 陈章旺 等. "数字营销在人才培养方案的嵌入式设计研究 ——以福州大学市场营销专业为例" . | 现代商贸工业 44 . 6 (2023) : 47-50 . |
| APA | 陈章旺 , 朱引娣 . 数字营销在人才培养方案的嵌入式设计研究 ——以福州大学市场营销专业为例 . | 现代商贸工业 , 2023 , 44 (6) , 47-50 . |
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PM2.5 emission causes serious harm to health and hinders the sustainable development of economy and society. Among all the factors affecting PM2.5 pollution, the role of new economic forms and information technology innovation is lacking. This study aims to explore the impact of digital economy on PM2.5 pollution and its influencing mechanism using data from 281 prefecture-level cities from 2011 to 2016. The empirical results demonstrate that digital economy is conducive to reducing PM2.5 pollution. In other words, the digital economy is conducive to alleviating PM2.5 pollution. Further analysis shows that the digital economy promotes technological innovation, which is an important mediating mechanism affecting PM2.5 pollution. Additionally, the inhibitory effect of digital economy on PM2.5 pollution is more significant in the eastern and central regions. Unfortunately, the negative impact of digital economy on PM2.5 pollution is not significant in the western region. The conclusions provide a new strategy for reducing pollution emissions and improving environmental quality and technological innovation.
Keyword ：
5 pollution 5 pollution digital economy digital economy influencing mechanism influencing mechanism PM2 PM2 regional heterogeneity regional heterogeneity technological innovation technological innovation
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| GB/T 7714 | Sun, Xiangxiang , Chen, Zhangwang , Loh, Lawrence . Exploring the Effect of Digital Economy on PM2.5 Pollution: The Role of Technological Innovation in China [J]. | FRONTIERS IN ENVIRONMENTAL SCIENCE , 2022 , 10 . |
| MLA | Sun, Xiangxiang 等. "Exploring the Effect of Digital Economy on PM2.5 Pollution: The Role of Technological Innovation in China" . | FRONTIERS IN ENVIRONMENTAL SCIENCE 10 (2022) . |
| APA | Sun, Xiangxiang , Chen, Zhangwang , Loh, Lawrence . Exploring the Effect of Digital Economy on PM2.5 Pollution: The Role of Technological Innovation in China . | FRONTIERS IN ENVIRONMENTAL SCIENCE , 2022 , 10 . |
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近年来,我国对企业上市需要必备的条件越来越严格,一些企业为了能够成功上市,竟有意无意的规避借壳上市的认定标准,此种行为被称之为类借壳,类借壳的出现,其对资本市场、企业绩效有着怎样的影响,成为社会各界研究的新课题.基于此,文章通过实际案例对类借壳企业的上市效果及绩效进行研究,以期能填补研究上的这一空白.
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| GB/T 7714 | 张丽琼 , 陈章旺 . 类借壳上市企业的财务绩效研究 [J]. | 财会通讯 , 2021 , (18) : 122-128 . |
| MLA | 张丽琼 等. "类借壳上市企业的财务绩效研究" . | 财会通讯 18 (2021) : 122-128 . |
| APA | 张丽琼 , 陈章旺 . 类借壳上市企业的财务绩效研究 . | 财会通讯 , 2021 , (18) , 122-128 . |
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The development of digital economy affects environmental pollution emission and green sustainable development. However, the relationship between digital economy and industrial wastewater discharge has rarely been examined. This study establishes the urban digital economy evaluation index system, measures the digital economy indexes of 281 prefecture-level cities in China from 2011 to 2016, and examines the impact effect of digital economy development on industrial wastewater discharge using the system generalized method of moment method and the intermediary effects model. The empirical results indicate that the digital economy reduces the industrial wastewater discharge. As evidence shows, the digital economy significantly promotes the upgrading of industrial structure, which is an important factor affecting the industrial wastewater discharge. Additionally, the inhibiting effect of digital economy on industrial wastewater discharge is more significant in big cities. This study provides a scientific base and guidance for reducing environmental pollution emissions and promoting the development of digital economy.
Keyword ：
digital economy digital economy heterogeneity heterogeneity industrial wastewater discharge industrial wastewater discharge influencing mechanism influencing mechanism upgrading of industrial structure upgrading of industrial structure
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| GB/T 7714 | Sun, Xiangxiang , Chen, Zhangwang , Shi, Tingting et al. Influence of digital economy on industrial wastewater discharge: evidence from 281 Chinese prefecture-level cities [J]. | JOURNAL OF WATER AND CLIMATE CHANGE , 2021 , 13 (2) : 593-606 . |
| MLA | Sun, Xiangxiang et al. "Influence of digital economy on industrial wastewater discharge: evidence from 281 Chinese prefecture-level cities" . | JOURNAL OF WATER AND CLIMATE CHANGE 13 . 2 (2021) : 593-606 . |
| APA | Sun, Xiangxiang , Chen, Zhangwang , Shi, Tingting , Yang, Guangqing , Yang, Xiaoyan . Influence of digital economy on industrial wastewater discharge: evidence from 281 Chinese prefecture-level cities . | JOURNAL OF WATER AND CLIMATE CHANGE , 2021 , 13 (2) , 593-606 . |
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Environmental efficiency of electric power industry (EEE) is crucial to sustainable development. Among all the factors affecting the efficiency, there lacks enough knowledge of the role of governments and institutions in it. The purpose of this study is to explore the effect of market segmentation (ME) on environmental efficiency of electric power industry and its influencing mechanism from the perspective of technological innovation. The empirical results generated by the system generalized method of moments (GMM) approach indicate that market segmentation has significantly negative effect on environmental efficiency of electric power industry. As evidence we find shows, market segmentation hinders technological innovation, which is an important factor affecting environmental efficiency of electric power industry. Additionally, the inhibiting effect of market segmentation on environmental efficiency of electric power industry is more significant in provinces with weak institutional quality. The conclusions share insights in how to improve environmental efficiency of electric power industry in China by weakening market segmentation. (C) 2018 Elsevier B.V. All rights reserved.
Keyword ：
Electric power sector Electric power sector Environmental efficiency Environmental efficiency influencing mechanism influencing mechanism Market segmentation Market segmentation Technological innovation Technological innovation
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| GB/T 7714 | Sun, Xiangxiang , Zhou, Xiaoliang , Chen, Zhangwang et al. Environmental efficiency of electric power industry, market segmentation and technological innovation: Empirical evidence from China [J]. | SCIENCE OF THE TOTAL ENVIRONMENT , 2020 , 706 . |
| MLA | Sun, Xiangxiang et al. "Environmental efficiency of electric power industry, market segmentation and technological innovation: Empirical evidence from China" . | SCIENCE OF THE TOTAL ENVIRONMENT 706 (2020) . |
| APA | Sun, Xiangxiang , Zhou, Xiaoliang , Chen, Zhangwang , Yang, Yuping . Environmental efficiency of electric power industry, market segmentation and technological innovation: Empirical evidence from China . | SCIENCE OF THE TOTAL ENVIRONMENT , 2020 , 706 . |
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There is a lack of studies on whether market distortions inhibit the ecological efficiency. This study introduces the ecological efficiency based on the bootstrap-data envelopment analysis (DEA) method as the indicator of environmental performance in China, uses the transcendental logarithmic production function to calculate factor price distortion, and further identifies whether the factor price distortion has a negative impact on the ecological efficiency using the system generalized method of moments (GMM) method. Meanwhile, institutional quality is considered a threshold variable to examine the relationship between factor price distortion and ecological efficiency based on the threshold model. The result shows that factor price distortion significantly inhibits the improvement of ecological efficiency. Moreover, institutional quality is considered to be the threshold of factor price distortion affecting ecological efficiency. Further investigation of heterogeneity effect suggests that the inhibitory impact of factor price distortion on ecological efficiency is more significant in the central and western regions. This study provides a supplement to the study on environmental performance from the perspective of factor distortions and expands the framework of the influence mechanism of factor price distortion affecting ecological efficiency.
Keyword ：
Ecological efficiency Ecological efficiency Factor price distortion Factor price distortion Institutional quality Institutional quality System GMM method System GMM method Threshold model Threshold model
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| GB/T 7714 | Sun, Xiangxiang , Loh, Lawrence , Chen, Zhangwang et al. Factor price distortion and ecological efficiency: the role of institutional quality [J]. | ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH , 2020 , 27 (5) : 5293-5304 . |
| MLA | Sun, Xiangxiang et al. "Factor price distortion and ecological efficiency: the role of institutional quality" . | ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH 27 . 5 (2020) : 5293-5304 . |
| APA | Sun, Xiangxiang , Loh, Lawrence , Chen, Zhangwang , Zhou, Xiaoliang . Factor price distortion and ecological efficiency: the role of institutional quality . | ENVIRONMENTAL SCIENCE AND POLLUTION RESEARCH , 2020 , 27 (5) , 5293-5304 . |
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