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学者姓名：黄志雄
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1.本外观设计产品的名称：装饰品(单相狮)。2.本外观设计产品的用途：用于装饰。3.本外观设计产品的设计要点：在于形状。4.最能表明设计要点的图片或照片：立体图1。5.本外观设计产品的底面为使用时不容易看到或看不到的部位，省略仰视图。
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| GB/T 7714 | 黄志雄 , 黄梓泰 , 吴曲 et al. 装饰品(单相狮) : CN202230868182.X[P]. | 2022-12-28 00:00:00 . |
| MLA | 黄志雄 et al. "装饰品(单相狮)" : CN202230868182.X. | 2022-12-28 00:00:00 . |
| APA | 黄志雄 , 黄梓泰 , 吴曲 , 欧子畅 . 装饰品(单相狮) : CN202230868182.X. | 2022-12-28 00:00:00 . |
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Abstract ：
当下文化旅游市场正处于有史以来最为活跃的阶段，旅游文创产品作为旅游业重要组成部分，延伸了旅游产业链、扩大了旅游消费。然而，旅游文创市场消费能力却停滞不前，甚至有下降趋势，旅游文创产品消费意愿转变为消费行为较为困难。一方面，低端、无效、过剩的供给造成资源浪费和精神污染；另一方面中高端、新型的供给不足，难以满足旅游用户日益多元化的精神文化需求。在我国进入“新发展阶段”的大文化背景下，旅游文创产品的设计开发应从传统以“物”为中心转向以“人”为中心，在深入挖掘地方特色文化元素的同时，通过融合人的多种类型趣味化体验叠加效应，提升产品的附加值，创造更为丰富的新型旅游文创产品，提质扩容，有效激发消费潜力。
Keyword ：
旅游文创产品 旅游文创产品 用户体验 用户体验 趣味化设计 趣味化设计
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| GB/T 7714 | 黄志雄 , 卢慧莹 . 新发展阶段旅游文创趣味化设计策略与方法研究 [J]. | 南京航空航天大学学报(社会科学版) , 2022 , 24 (03) : 35-39,47 . |
| MLA | 黄志雄 et al. "新发展阶段旅游文创趣味化设计策略与方法研究" . | 南京航空航天大学学报(社会科学版) 24 . 03 (2022) : 35-39,47 . |
| APA | 黄志雄 , 卢慧莹 . 新发展阶段旅游文创趣味化设计策略与方法研究 . | 南京航空航天大学学报(社会科学版) , 2022 , 24 (03) , 35-39,47 . |
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<正>创意思想:"让爱吉时回家"是王老吉品牌连续开展了七年的公益活动,帮助上万游子实现春节团圆梦,过上快乐吉祥年,本组平面作品是以回家为场景,做的两幅插画海报,王老吉的品牌理念与回家过年过节的氛围相结合,烘托出王老吉的品牌文化。
Keyword ：
王老吉 王老吉
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| GB/T 7714 | 徐雪 , 郑思薇 , 卢晏辛 et al. “让爱吉时回家” [J]. | 声屏世界·广告人 , 2019 , (07) : 137 . |
| MLA | 徐雪 et al. "“让爱吉时回家”" . | 声屏世界·广告人 07 (2019) : 137 . |
| APA | 徐雪 , 郑思薇 , 卢晏辛 , 黄志雄 . “让爱吉时回家” . | 声屏世界·广告人 , 2019 , (07) , 137 . |
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<正>创意思想:创作灵感源自其产品的两大特性:健康自然和透气舒适。我们用插画的形式分别把铺上圣象地板的人和房间置身于树林和天空中,让人们能够身临其境,最大程度地感受到圣象地板自然、会呼吸的特点。
Keyword ：
消费者 消费者
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| GB/T 7714 | 陈凯丽 , 苗跃 , 黄志雄 . 享受圣象时刻 [J]. | 声屏世界·广告人 , 2019 , (07) : 123 . |
| MLA | 陈凯丽 et al. "享受圣象时刻" . | 声屏世界·广告人 07 (2019) : 123 . |
| APA | 陈凯丽 , 苗跃 , 黄志雄 . 享受圣象时刻 . | 声屏世界·广告人 , 2019 , (07) , 123 . |
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In the context of the vigorous development of the cultural industry and the constant renewal of the demand, the dissemination and development of regional culture put forward higher requirements for the quantity and quality of applied fonts with cultural connotation and aesthetic value. The aesthetic characteristics of fonts are embodied in two main aspects: the overall font structure and the characteristics of strokes. The paper will summarize the design methods for reference through combing the current situation and potential application of typical visual representation of regional culture in font design, and case analysis and theoretical background retrospection, put forward the new thinking of font design to enrich the extension of font design.
Keyword ：
cultural industry cultural industry font design font design regional culture regional culture visual representation visual representation
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| GB/T 7714 | Huang, Zhixiong , Xie, Minhan . Research on the Application of Typical Visual Representation of Regional Culture in Font Design [C] . 2019 : 832-837 . |
| MLA | Huang, Zhixiong et al. "Research on the Application of Typical Visual Representation of Regional Culture in Font Design" . (2019) : 832-837 . |
| APA | Huang, Zhixiong , Xie, Minhan . Research on the Application of Typical Visual Representation of Regional Culture in Font Design . (2019) : 832-837 . |
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Abstract ：
<正>~~
Keyword ：
黄志雄 黄志雄
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| GB/T 7714 | 黄志雄 . 黄志雄作品 [J]. | 美术观察 , 2018 , (12) : 106 . |
| MLA | 黄志雄 . "黄志雄作品" . | 美术观察 12 (2018) : 106 . |
| APA | 黄志雄 . 黄志雄作品 . | 美术观察 , 2018 , (12) , 106 . |
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Objective: art intervention is an emerging way of cultural construction in community building. Through the comparative analysis of two successful cases of art intervention in community culture construction in Tugou Village of Taiwan and Zengcuo'an of Xiamen, this paper explores the patterns and rules of art intervention in community culture construction in both places, with a view to providing feasible ideas and paths for the beautiful rural construction rising in mainland China. Method: this paper uses the open thinking mode, starting with multi-angle, multi-perspective and multi-interests, through field investigation and literature investigation to carry out horizontal and vertical analysis of artistic intervention in the construction of Tugou Village in Taiwan and Zengcuo'an in Xiamen. And finally their differences and similarities are summarized. Conclusion: it's necessary for the construction of culture to excavate the "local culture" of the community. Faced with the lack of "local culture" or the lack of obvious cultural characteristics, it is an effective way to construct community culture with artistic intervention. Among them, the spontaneity of art intervention, the principle of intervention based on local conditions, the intervention mode of dynamic and static integration, the intervention strategy of the whole field, the whole process, and the role change from serving public to business have reference significance for the current beautiful rural construction.
Keyword ：
art intervention art intervention cultural creation cultural creation Fujian-Taiwan community Fujian-Taiwan community Tugou Village Tugou Village Zengcuo'an Zengcuo'an
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| GB/T 7714 | Huang, Zhixiong , Sun, Xiangbo . Research on Art Intervention in the Construction of Community Culture in Fujian and Taiwan Taking Tugou Village and Zengcuo'an as Examples [C] . 2018 : 588-592 . |
| MLA | Huang, Zhixiong et al. "Research on Art Intervention in the Construction of Community Culture in Fujian and Taiwan Taking Tugou Village and Zengcuo'an as Examples" . (2018) : 588-592 . |
| APA | Huang, Zhixiong , Sun, Xiangbo . Research on Art Intervention in the Construction of Community Culture in Fujian and Taiwan Taking Tugou Village and Zengcuo'an as Examples . (2018) : 588-592 . |
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Faced with a series of mapping effects brought about by urban development, the existing regular community construction mode can no longer meet the new development needs. Taking advantage of cultural creativity to drive community building will become the latest trend of community development. In this paper, we take the Ding'aozai "Cat Street" of Xiamen as an example in the types of "residential housing mixed with commercial housing". From the current general situation of the community, the realistic difficulties of community development are summed up. Based on the perspective of design, the ideas and countermeasures for the transformation of Ding'aozai "Cat Street" are put forward. Finally, the feasibility of creating "Cat Street" by cultural and creative industries is verified through the actual design plan.
Keyword ：
community building community building community renewal community renewal cultural creative design cultural creative design
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| GB/T 7714 | Huang, Zhixiong , Wang, Yi . Community Upgrading: from Cultural Creative Design to Community Building Taking Example for Ding'aozai "Cat Street", Xiamen City [C] . 2018 : 543-552 . |
| MLA | Huang, Zhixiong et al. "Community Upgrading: from Cultural Creative Design to Community Building Taking Example for Ding'aozai "Cat Street", Xiamen City" . (2018) : 543-552 . |
| APA | Huang, Zhixiong , Wang, Yi . Community Upgrading: from Cultural Creative Design to Community Building Taking Example for Ding'aozai "Cat Street", Xiamen City . (2018) : 543-552 . |
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Culture is the foundation of a nation depends on for survival and development, and also the long-term historical experience accumulation of the nation. The five thousand years of history of China has left us brilliant cultural heritage. However, with the deepening of globalization and the modernization of science and technology, more and more intangible cultural heritage of China is on the verge of extinction. Many technologies and arts depending on oral transmission have less and less functions in daily life, thus starting to decline and fade away gradually. Therefore, it is necessary to find out the countermeasures of intangible cultural heritage protection and inheritance problems. This paper, starting from the transformation of Suzhou Pingtan, analyzes the current situation and problems Suzhou Pingtan faces, explore and study the "active inheritance" of Pingtan art and skills, aiming to provide forward guidance for the protection of intangible cultural heritage.
Keyword ：
intangible cultural heritage intangible cultural heritage Suzhou Pingtan Suzhou Pingtan transformation and inheritance transformation and inheritance
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| GB/T 7714 | Fu, Mengxing , Huang, Zhixiong . Transformation and Inheritance of Suzhou Pingtan in the Context of Intangible Cultural Heritage [C] . 2018 : 242-245 . |
| MLA | Fu, Mengxing et al. "Transformation and Inheritance of Suzhou Pingtan in the Context of Intangible Cultural Heritage" . (2018) : 242-245 . |
| APA | Fu, Mengxing , Huang, Zhixiong . Transformation and Inheritance of Suzhou Pingtan in the Context of Intangible Cultural Heritage . (2018) : 242-245 . |
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Rune, a kind of ancient culture, is the typical representative of China's Taoism calligraphy, boasting unique aesthetics features and mysterious cultural connotation. This paper conducts analyses on rune's character modeling features, form language, structural framework, symbolic features and aesthetic value, offers some advice that re-design of rune character should consider both interestingness and beauty, highlight practicability in combination with principles to develop creative products, and conduct research on the feasibility to search for appropriate carriers for developing cultural products in combination with modern design on the basis of retaining rune characters' modeling features, and thus explores contemporary interpreting and innovative design mode of folk custom culture of the same kind and tries to find a broader consumption market.
Keyword ：
character modeling character modeling cultural creative thinking cultural creative thinking innovative design innovative design rune rune
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| GB/T 7714 | Huang, Zhixiong . Contemporary Interpreting and Innovative Design of Rune Characters under Cultural Creative Thinking [C] . 2017 : 436-441 . |
| MLA | Huang, Zhixiong . "Contemporary Interpreting and Innovative Design of Rune Characters under Cultural Creative Thinking" . (2017) : 436-441 . |
| APA | Huang, Zhixiong . Contemporary Interpreting and Innovative Design of Rune Characters under Cultural Creative Thinking . (2017) : 436-441 . |
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