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学者姓名：徐文艳
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Abstract ：
为了定义时尚并研究时尚传播的一般规律,我们把时尚划分为生活品用、生活方式和思想文化风潮三个层次,并从社会、经济和大众传播视角分析时尚及其传播特征。研究认为时尚即传播,时尚起始便与媒体结缘,并兴于传播亦死于传播。一般而言,时尚的传播是从生活品用、生活方式和思想文化风潮三个层次依序而上,从上流社会到底层社会依序而下。但在进入大众传媒主导的时尚传播时代,这种依序传播的状况被打乱,由草根民众自下而上发动、引领时尚风潮的现象趋于常见,时尚传播的发展亦变得多元而生动。
Keyword ：
大众传媒 大众传媒 失序现象 失序现象 时尚传播 时尚传播
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| GB/T 7714 | 赵振祥 , 徐文艳 . 时尚之义涵与时尚传播的多维诠释 [J]. | 现代传播(中国传媒大学学报) , 2019 , 41 (09) : 70-75 . |
| MLA | 赵振祥 等. "时尚之义涵与时尚传播的多维诠释" . | 现代传播(中国传媒大学学报) 41 . 09 (2019) : 70-75 . |
| APA | 赵振祥 , 徐文艳 . 时尚之义涵与时尚传播的多维诠释 . | 现代传播(中国传媒大学学报) , 2019 , 41 (09) , 70-75 . |
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Abstract ：
为了定义时尚并研究时尚传播的一般规律,我们把时尚划分为生活品用、生活方式和思想文化风潮三个层次,并从社会、经济和大众传播视角分析时尚及其传播特征.研究认为时尚即传播,时尚起始便与媒体结缘,并兴于传播亦死于传播.一般而言,时尚的传播是从生活品用、生活方式和思想文化风潮三个层次依序而上,从上流社会到底层社会依序而下.但在进入大众传媒主导的时尚传播时代,这种依序传播的状况被打乱,由草根民众自下而上发动、引领时尚风潮的现象趋于常见,时尚传播的发展亦变得多元而生动.
Keyword ：
大众传媒 大众传媒 失序现象 失序现象 时尚传播 时尚传播
Cite：
Copy from the list or Export to your reference management。
| GB/T 7714 | 赵振祥 , 徐文艳 . 时尚之义涵与时尚传播的多维诠释 [J]. | 现代传播 , 2019 , 41 (9) : 70-75 . |
| MLA | 赵振祥 等. "时尚之义涵与时尚传播的多维诠释" . | 现代传播 41 . 9 (2019) : 70-75 . |
| APA | 赵振祥 , 徐文艳 . 时尚之义涵与时尚传播的多维诠释 . | 现代传播 , 2019 , 41 (9) , 70-75 . |
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Abstract ：
Convergence and digitization are closely associated with interactivity, which will be discussed in detail. This essay begins with the literature review of interactivity and digital media, which will lead to the ongoing debate of the strengths and weaknesses of interactivity in the new media era, say, the positive perspectives and negative perspectives of interactivity in the board range of digital media forms, in a sense that the development of digital media technologies has not only brought us Internet (both PC and Mobile) as brand new media, but also changed the way traditional media present themselves. Provided with the debate of whether or not interactivity is a positive perspective of digital media, this essay is going to focus on the question ‘Is interactivity a defining feature of digital media?’ It will be argued that, in many cases, if not most, interactivity is a defining feature of new digital media, but it is hard and maybe impossible for interactivity to become a defining feature in all sorts of digital media forms, for example, digital cinema productions. © 2015 Taylor & Francis Group, London.
Keyword ：
Digital storage Digital storage Engineering Engineering Industrial engineering Industrial engineering
Cite：
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| GB/T 7714 | Xu, Wenyan . Interactivity: Media convergence and digital media [C] . 2015 : 545-549 . |
| MLA | Xu, Wenyan . "Interactivity: Media convergence and digital media" . (2015) : 545-549 . |
| APA | Xu, Wenyan . Interactivity: Media convergence and digital media . (2015) : 545-549 . |
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