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学者姓名：李一然
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Abstract ：
由于信息过载和不确定性，移动购物平台经常使用产品排名系统、产品评论系统和产品推荐系统为消费者的购买决策提供支持。那么，这三个决策支持工具在移动购物平台产品页面上出现的先后顺序对消费者购买决策有影响吗？现有文献尚未对此进行深入研究。本文从神经科学的视角设计事件相关电位实验，并对被试的脑电数据进行双因素重复测量方差分析，研究发现：产品决策支持工具的呈现顺序对移动消费者的购买率和决策反应时长有显著影响。而且，先呈现评论系统再呈现推荐系统后呈现排名系统的顺序下，移动消费者的购买率最高。本研究从神经层面解释了产品决策支持工具引发的顺序效应影响移动消费者购买决策的认知加工过程。
Keyword ：
事件相关电位 事件相关电位 决策支持工具 决策支持工具 神经机制 神经机制 移动消费者 移动消费者 顺序效应 顺序效应
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| GB/T 7714 | 李一然 , 刘启华 . 产品决策支持工具影响移动消费者购买决策的顺序效应：基于神经科学的视角 [J]. | 南开管理评论 , 2024 , 27 (01) : 211-223 . |
| MLA | 李一然 等. "产品决策支持工具影响移动消费者购买决策的顺序效应：基于神经科学的视角" . | 南开管理评论 27 . 01 (2024) : 211-223 . |
| APA | 李一然 , 刘启华 . 产品决策支持工具影响移动消费者购买决策的顺序效应：基于神经科学的视角 . | 南开管理评论 , 2024 , 27 (01) , 211-223 . |
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Abstract ：
This study utilized cognitive neuroscience experiments to assess and predict online individual behavior by evaluating brain activity signals. We conducted an event-related potential (ERP) experiment and analyzed the data obtained from 85 participants. Moreover, we employed a deep learning algorithm to predict purchase decision-making behavior by examining four ERP components as predictive indicators. Empirical results indicated that presentation order effects were induced when participants perceived different presentation orders of three decision support tools. Importantly, the experimental results revealed an accuracy and F1-score of 98% and 0.98, respectively, for consumers' choice prediction using a convolutional neural network (CNN). Our study not only ushered in a new data collection scheme for information system research but also provided robust scientific evidence utilizing a deep learning approach to represent neural data for better prediction of online consumer behaviors.
Keyword ：
Choice prediction Choice prediction Consumer purchase decision -making Consumer purchase decision -making Decision support tools Decision support tools Event -related potential (ERP) Event -related potential (ERP)
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| GB/T 7714 | Li, Yiran , Liu, Qihua , Wu, Jia . Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses [J]. | INFORMATION PROCESSING & MANAGEMENT , 2024 , 61 (3) . |
| MLA | Li, Yiran 等. "Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses" . | INFORMATION PROCESSING & MANAGEMENT 61 . 3 (2024) . |
| APA | Li, Yiran , Liu, Qihua , Wu, Jia . Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses . | INFORMATION PROCESSING & MANAGEMENT , 2024 , 61 (3) . |
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Abstract ：
推动数据伦理治理是构建中国式现代化数据治理体系的重要要求。文章通过网络调查法和文献调研法系统梳理了英国政府数据伦理框架的主体内容，主要包含透明度、问责制、公平性3项主体原则和理解公共利益与用户需求等5项具体行动，并对框架制定与实施的治理经验进行了总结。借鉴英国经验，我国政府可以多部门协同构建政府数据伦理框架体系，以人为本制定完备的数据伦理框架，配套实施法律规范实现数据伦理依法治理，并完善政府数据伦理多主体协同治理机制。
Keyword ：
数据伦理 数据伦理 数据伦理治理 数据伦理治理 数据治理 数据治理 英国政府 英国政府
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| GB/T 7714 | 冯薇 , 石庆功 , 李一然 . 英国政府数据伦理框架的制定、实施及启示 [J]. | 图书馆学研究 , 2024 , 7 (03) : 43-49 . |
| MLA | 冯薇 等. "英国政府数据伦理框架的制定、实施及启示" . | 图书馆学研究 7 . 03 (2024) : 43-49 . |
| APA | 冯薇 , 石庆功 , 李一然 . 英国政府数据伦理框架的制定、实施及启示 . | 图书馆学研究 , 2024 , 7 (03) , 43-49 . |
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This study used a mixed method to investigate the dual effects of the flow experience provided by tourism live streaming (TLS) on tourists' travel intentions and how such effects vary across different types of destinations. The results reveal that, in contrast to managers' predictions, while flow experience from TLS may boost offline travel through inspiration, it can also increase tourists' concern for substitutability and thereby reduce their travel intentions. Live streamers' expertise positively moderates the positive effect of flow experience on inspiration. Furthermore, the negative impacts are more salient in highly reputable cultural destinations and natural destinations with limited reputation.
Keyword ：
destination destination destination reputation destination reputation destination type destination type double-edged sword double-edged sword flow experience flow experience inspiration inspiration live streamer live streamer perceived substitutability perceived substitutability Tourism live streaming Tourism live streaming travel intention travel intention
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| GB/T 7714 | Liu, Qihua , Xu, Liyang , Feng, Wenting et al. Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions [J]. | JOURNAL OF TRAVEL & TOURISM MARKETING , 2023 , 40 (8) : 744-763 . |
| MLA | Liu, Qihua et al. "Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions" . | JOURNAL OF TRAVEL & TOURISM MARKETING 40 . 8 (2023) : 744-763 . |
| APA | Liu, Qihua , Xu, Liyang , Feng, Wenting , Zhou, Jingyi , Li, Yiran . Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions . | JOURNAL OF TRAVEL & TOURISM MARKETING , 2023 , 40 (8) , 744-763 . |
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