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学者姓名：李一然
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Abstract ：
图书馆开发文化创意产品有助于推动中华文化创造性转化和创新性发展,满足群众高品质的文化消费需求.图书馆文化创意产品消费行为呈现以下特点:在产品维度重视品类丰富度,强调产品审美属性;在需求维度注重纪念与社交价值,情感与认知价值待满足;在渠道维度覆盖线上线下渠道,合理利用KOL效应;在价格维度拒绝高额消费,但愿意为品质和原创买单;在服务维度注重沉浸体验,馆员的服务能力影响后续消费.在对图书馆文化创意产品消费者行为的形成机制展开理论阐释的基础上,提出图书馆文创发展策略:关注消费主题演变、探索多元开发模式,满足符号消费需求、开发热销文创产品,打造新型消费场景、加强消费渠道建设,理解消费偏好革新、注重产品质量提升,提高消费服务意识、增强馆员服务能力.图1.表2.参考文献39.
Keyword ：
内容分析法 内容分析法 图书馆 图书馆 文化创意产品 文化创意产品 消费者行为 消费者行为 深度访谈 深度访谈
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| GB/T 7714 | 王春迎 , 苗含雨 , 李一然 et al. 消费者行为视角下图书馆文化创意产品发展策略研究 [J]. | 国家图书馆学刊 , 2025 , 34 (1) : 15-24 . |
| MLA | 王春迎 et al. "消费者行为视角下图书馆文化创意产品发展策略研究" . | 国家图书馆学刊 34 . 1 (2025) : 15-24 . |
| APA | 王春迎 , 苗含雨 , 李一然 , 周力虹 , 王毅 . 消费者行为视角下图书馆文化创意产品发展策略研究 . | 国家图书馆学刊 , 2025 , 34 (1) , 15-24 . |
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Abstract ：
This study utilized cognitive neuroscience experiments to assess and predict online individual behavior by evaluating brain activity signals. We conducted an event-related potential (ERP) experiment and analyzed the data obtained from 85 participants. Moreover, we employed a deep learning algorithm to predict purchase decision-making behavior by examining four ERP components as predictive indicators. Empirical results indicated that presentation order effects were induced when participants perceived different presentation orders of three decision support tools. Importantly, the experimental results revealed an accuracy and F1-score of 98% and 0.98, respectively, for consumers' choice prediction using a convolutional neural network (CNN). Our study not only ushered in a new data collection scheme for information system research but also provided robust scientific evidence utilizing a deep learning approach to represent neural data for better prediction of online consumer behaviors.
Keyword ：
Choice prediction Choice prediction Consumer purchase decision -making Consumer purchase decision -making Decision support tools Decision support tools Event -related potential (ERP) Event -related potential (ERP)
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| GB/T 7714 | Li, Yiran , Liu, Qihua , Wu, Jia . Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses [J]. | INFORMATION PROCESSING & MANAGEMENT , 2024 , 61 (3) . |
| MLA | Li, Yiran et al. "Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses" . | INFORMATION PROCESSING & MANAGEMENT 61 . 3 (2024) . |
| APA | Li, Yiran , Liu, Qihua , Wu, Jia . Unveiling the secrets of online consumer choice: A deep learning algorithmic approach to evaluate and predict purchase decisions through EEG responses . | INFORMATION PROCESSING & MANAGEMENT , 2024 , 61 (3) . |
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This study used a mixed method to investigate the dual effects of the flow experience provided by tourism live streaming (TLS) on tourists' travel intentions and how such effects vary across different types of destinations. The results reveal that, in contrast to managers' predictions, while flow experience from TLS may boost offline travel through inspiration, it can also increase tourists' concern for substitutability and thereby reduce their travel intentions. Live streamers' expertise positively moderates the positive effect of flow experience on inspiration. Furthermore, the negative impacts are more salient in highly reputable cultural destinations and natural destinations with limited reputation.
Keyword ：
destination destination destination reputation destination reputation destination type destination type double-edged sword double-edged sword flow experience flow experience inspiration inspiration live streamer live streamer perceived substitutability perceived substitutability Tourism live streaming Tourism live streaming travel intention travel intention
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| GB/T 7714 | Liu, Qihua , Xu, Liyang , Feng, Wenting et al. Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions [J]. | JOURNAL OF TRAVEL & TOURISM MARKETING , 2023 , 40 (8) : 744-763 . |
| MLA | Liu, Qihua et al. "Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions" . | JOURNAL OF TRAVEL & TOURISM MARKETING 40 . 8 (2023) : 744-763 . |
| APA | Liu, Qihua , Xu, Liyang , Feng, Wenting , Zhou, Jingyi , Li, Yiran . Is tourism live streaming a double-edged sword? The paradoxical impact of online flow experience on travel intentions . | JOURNAL OF TRAVEL & TOURISM MARKETING , 2023 , 40 (8) , 744-763 . |
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