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author:

Wang, Shao-Feng (Wang, Shao-Feng.) [1] | Chen, Chun-Ching (Chen, Chun-Ching.) [2]

Indexed by:

SSCI

Abstract:

The trend in technological development is to utilize AI-based methods to optimize workflows and swiftly achieve desired objectives. Despite extensive exploration into the principles, acceptance, and application modes of new technologies, the research on the compatibility of artificial intelligence with work tasks remains limited. This study integrates the Stimulus-Organism-Response (SOR) model as a framework, combining Task Technology Fit (TTF), and Technology Acceptance Model (TAM), employing a mixed research approach that combines qualitative and quantitative methods to analyze data from 226 designers. Structural equation modeling is utilized to validate research hypotheses. The findings reveal that perceived usefulness and perceived security significantly influence designers' behavioral intention to use Artificial Intelligence Generated Content (AIGC). Moreover, Technology Characteristics significantly impact technological compatibility and perceived ease of use, while technological compatibility significantly affects perceived usefulness. This study extends the application scope of the SOR theory, enriches the research on technological compatibility of AIGC in the creative design industry, explores the application process of human-machine collaborative innovation, provides valuable theoretical validation for the study of designers' behavior in using AIGC, and discusses the key factors in transforming AIGC into Artificial Intelligence Generated Design (AIGD).

Keyword:

AIGC creative design industry designer task technology fit technology acceptance mode

Community:

  • [ 1 ] [Wang, Shao-Feng]Fuzhou Univ, Xiamen, Fujian, Peoples R China
  • [ 2 ] [Wang, Shao-Feng]Natl Taipei Univ Technol, Coll Design, Doctoral Program Design, Taipei, Taiwan
  • [ 3 ] [Wang, Shao-Feng]Natl Taipei Univ Technol, Coll Design, Dept Interact Design, Taipei, Taiwan
  • [ 4 ] [Chen, Chun-Ching]Natl Taipei Univ Technol, Coll Design, Dept Interact Design, Taipei, Taiwan

Reprint 's Address:

  • 汪少烽

    [Wang, Shao-Feng]Natl Taipei Univ Technol, Coll Design, Dept Interact Design, Taipei, Taiwan

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Source :

SAGE OPEN

ISSN: 2158-2440

Year: 2025

Issue: 3

Volume: 15

2 . 0 0 0

JCR@2023

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 4

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