Traditional　safeguarding　of　intangible　cultural　heritage　often　prioritizes　the　preservation　of　craftsmanship,　while　allocating　less　attention　to　the　innovation　and　activation　of　derivatives.　This　investigation　extracts　the　identifiable　intellectual　property　from　Chinese　woodblock　New　Year　pictures,　establishes　a　design　framework　to　transition　from　two-dimensional　to　three-dimensional　elements,　and　integrates　generative　design　to　examine　the　viability　and　adaptability　of　generative　Design　methods.　Specifically,　employing　Chinese　woodcut　New　Year　pictures　as　a　pivotal　case,　design　constituents　are　elicited　through　interval　questionnaires　and　on-site　surveys.　Subsequently,　employing　a　comprehensive　experiential　approach　and　user　journey　mapping,　a　compendium　of　generative　Design　methods　is　distilled.　Augmenting　this,　recommendations　are　formulated　by　considering　generative　design　as　a　variable.　Conclusively,　through　a　dependent　sample　T-test,　it　is　discerned　that　generative　design　effectively　enhances　both　the　quantity　and　caliber　of　design　propositions.　This　inquiry　dissects　the　plausibility　of　the　generative　Design　approach　for　Chinese　woodblock　New　Year　pictures,　extrapolating　a　blueprint　for　said　derivatives　and　unearthing　three-dimensional　design　concepts　within　the　methodological　framework.　Ultimately,　this　endeavor　facilitates　the　dynamic　preservation　and　widespread　propagation　of　intangible　cultural　heritage,　concurrently　bridging　the　chasm　between　planar　and　three-dimensional　realms　through　innovative　paradigms.