As　the　cultural　importance　of　universities　continues　to　grow,　university　museums　have　become　key　platforms　for　promoting　university　heritage　and　values.　However,　enhancing　the　visitor　experience　in　these　museums　remains　challenging.　This　study　examines　the　effectiveness　of　smellscape　in　enhancing　the　visitor　experience　in　university　history　museums,　with　a　focus　on　how　various　scents　impact　visitors’　emotions.　Using　the　Fuzhou　University　History　Museum　as　a　case　study,　the　museum　was　divided　into　three　distinct　zones:　the　Historical　Evolution　Zone　(HEZ),　the　Contemporary　Development　Zone　(CDZ),　and　the　Thematic　Exhibition　Zone　(TEZ).　Specific　scents　were　selected　for　each　area　to　evaluate　their　emotional　impact,　and　data　were　gathered　using　electroencephalography　(EEG)　indicators,　emotional　questionnaires,　and　scent　pleasure　scales.　The　results　indicated　that　calming　scents　like　sandalwood　and　agarwood,　used　in　the　HEZ,　convey　a　sense　of　historical　depth　but　may　also　evoke　negative　emotions,　whereas　sage　enhances　positive　feelings.　In　the　CDZ,　rosemary　and　mint　significantly　improve　emotional　states,　while　lemongrass　exhibits　weaker　pleasantness　and　appears　less　suited　for　this　area.　In　the　TEZ,　scents　such　as　patchouli　and　orange　blossom　align　well　with　future-oriented　themes,　demonstrating　high　levels　of　pleasantness　and　emotional　value.　Smellwalk　interviews　further　validated　the　experimental　results,　revealing　notable　differences　in　the　emotional　impact　of　smellscape　across　different　exhibit　zones.　A　thoughtful　selection　of　scents　can　enhance　the　cultural　expression　of　spaces　and　effectively　regulate　visitors’　emotional　experiences,　strengthening　the　cultural　resonance　of　museum　environments.　Future　designers　may　consider　incorporating　olfactory　elements　into　landscape　design.　©　2024　by　the　authors.