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Abstract:
Consumption activities have a great impact on the construction and development of urban commercial space. Mining the hidden consumption activity patterns in spatio-temporal data can help guide the optimization of business scenario construction. The scene recognition data integrates the spatio-temporal information of individual consumers and the semantic information of POI, and has the advantages of high precision and easy collection, which can be used for large-scale consumption activity research. In this paper, a method framework of trajectory attribute extraction-consumption purpose judgment-space-time behavior clustering is proposed by using scene recognition data. The consumption pattern is identified by consumption space-time, and the characteristics of consumption pattern are studied by combining consumption semantics. Firstly, a trajectory with consumption activity semantics is established based on POI scene recognition data. Secondly, a method for extracting the attributes of consumption trajectory is proposed, and the main consumption goals of individual consumers are further speculated. Furthermore, the SOM network is used to spatially cluster the spatial and temporal attributes of different consumer individual activities to identify consumption patterns, and the characteristics of different patterns are studied in combination with semantic attributes such as consumption goals. Finally, taking the central urban area of Fuzhou as an example, this method framework is applied to explore the consumption activity patterns of different types of cities and analyze their characteristics. © 2024 Copyright held by the owner/author(s).
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Year: 2024
Page: 90-97
Language: English
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ESI Highly Cited Papers on the List: 0 Unfold All
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