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author:

Wang, Shao-Feng (Wang, Shao-Feng.) [1] | Chen, Chun-Ching (Chen, Chun-Ching.) [2]

Indexed by:

EI Scopus SCIE

Abstract:

Traditionally, users have perceived that only manual laborers or those in repetitive jobs would be subject to technological substitution. However, with the emergence of technologies like Midjourney, ChatGPT, and Notion AI, known as Artificial Intelligence-Generated Content (AIGC), we have come to realize that cognitive laborers, particularly creative designers, also face similar professional challenges. Yet, there has been relatively little research analyzing the acceptance and trust of artificial intelligence from the perspective of designers. This study integrates the TAM/TPB behavioral measurement model, incorporating intrinsic characteristics of designers, to delineate their perceived risks of AIGC into functional and emotional dimensions. It explores how these perceived characteristics, risks, and trust influence designers' behavioral intentions, employing structural equation modeling for validation. The findings reveal the following: (1) designer trust is the primary factor influencing their behavioral choices; (2) different dimensions of perceived risks have varying degrees of impact on trust, with functional risks significantly positively affecting trust compared to emotional risks; (3) only by enhancing the transparency and credibility of Artificial Intelligence-Generated Content (AIGC) can the perceived characteristics of designers be elevated; and (4) only by effectively safeguarding designers' legitimate rights and interests can perceived risks be significantly reduced, thereby enhancing trust and subsequently prompting actual behavioral intentions. This study not only enhances the applicability and suitability of AIGC across various industries but also provides evidence for the feasibility of intelligent design in the creative design industry, facilitating the transition of AIGC to Artificial Intelligence-Generated Design (AIGD) for industrial upgrading.

Keyword:

Artificial Intelligence-Generated Content (AIGC) behavior change designer perceived risks technology acceptance model theory of planned behavior

Community:

  • [ 1 ] [Wang, Shao-Feng]Natl Taipei Univ Technol, Coll Design, Doctoral Program Design, Taipei 10608, Taiwan
  • [ 2 ] [Wang, Shao-Feng]FuZhou Univ, Xiamen Acad Arts & Design, Dept Prod Design, Xiamen 361024, Peoples R China
  • [ 3 ] [Chen, Chun-Ching]Natl Taipei Univ Technol, Coll Design, Dept Interact Design, Taipei 10608, Taiwan

Reprint 's Address:

  • [Wang, Shao-Feng]Natl Taipei Univ Technol, Coll Design, Doctoral Program Design, Taipei 10608, Taiwan;;[Wang, Shao-Feng]FuZhou Univ, Xiamen Acad Arts & Design, Dept Prod Design, Xiamen 361024, Peoples R China;;

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Source :

APPLIED SCIENCES-BASEL

Year: 2024

Issue: 16

Volume: 14

2 . 5 0 0

JCR@2023

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 0

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