Translated Title
Analysis on the Application of Zhongjiang Flower Stone Texture in Packaging of Cultural and Creative Products
Translated Abstract
As a local intangible cultural heritage handicraft,the appearance features of Zhongjiang flower stone are quite different from other handicrafts,and the creation form of natural and artificial also makes it have strong uniqueness.The flower stone texture is applied to the packaging design of regional cultural and creative products,and it is made into a business card of urban cultural output,so as to fully realize the protection and inheritance of the good flower stone to create intangible cultural heritage skills.This paper extracts the appearance characteristics and cultural value of the flower stone,and discusses the packaging design strategy of cultural and creative products for the construction of brand culture and the application of design elements,in order to put forward some effective countermeasures for the innovation protection and inheritance of Zhongjiang flower stone,and also provide new ideas for the cross-border application of other cultural and creative packaging design.
Translated Keyword
intangible cultural heritage techniques
packaging design
regional culture
ZhongJiang flower stone
Access Number
WF:perioarticallsbz202404037
