The　consumption　rate　of　smart　toilets　in　the　Chinese　market　has　been　increasing　in　recent　years,　and　consumers　mainly　consider　whether　they　can　bring　convenience　to　their　lives　when　choosing　products.　This　study　aims　to　explore　the　evaluation　of　stylistic　imagery　of　various　smart　toilets　by　taking　12　brands　with　high　consumer　market　share　as　the　research　sample,　selecting　40　adjectives　from　10　consumers,　conducting　a　semantic　difference　method　(SD　method)　questionnaire　survey　of　general　consumers,　deriving　five　groups　of　adjectives　for　stylistic　imagery　of　smart　toilet　structure　after　the　factor　analysis　method　statistics,　and　designing　five　groups　of　adjectives　in　the　second　stage　questionnaire　survey.　The　results　were　counted,　and　then　the　evaluation　scores　of　the　five　groups　of　visual　imagery　were　obtained　by　using　triangular　fuzzy　number　operation.The　research　results　show　that　each　smart　toilet　has　unique　modeling　imagery,　and　the　imagery　evaluation　of　the　appearance　of　different　modeling　smart　toilets　shows　small　differences　in　quality　and　practicality,　economics　and　durability,　and　large　differences　in　technological　innovation　and　novelty.　Some　smart　toilets　have　high　similarity　in　overall　modeling　imagery,　and　consumers　have　more　possibility　of　choosing　to　replace　the　stronger　one　in　application.In　summary,　the　research　results　in　the　subsequent　practical　application,　according　to　the　different　modeling　imagery,　of　establishing　a　relevant　database　and　further　designing,　according　to　personal　preferences　for　the　modeling　imagery　of　the　smart　toilet,　so　that　the　design　can　better　meet　the　needs　of　consumers.　©　2023　IEEE.