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[期刊论文]

Efficient Algorithms for Maximizing Group Influence in Social Networks

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author:

Peihuang Huang (Peihuang Huang.) [1] | Longkun Guo (Longkun Guo.) [2] (Scholars:郭龙坤) | Yuting Zhong (Yuting Zhong.) [3]

Indexed by:

CSCD

Abstract:

In social network applications,individual opinion is often influenced by groups,and most decisions usually reflect the majority's opinions.This imposes the group influence maximization(GIM)problem that selects k initial nodes,where each node belongs to multiple groups for a given social network and each group has a weight,to maximize the weight of the eventually activated groups.The GIM problem is apparently NP-hard,given the NP-hardness of the influence maximization(IM)problem that does not consider groups.Focusing on activating groups rather than individuals,this paper proposes the complementary maximum coverage(CMC)algorithm,which greedily and iteratively removes the node with the approximate least group influence until at most k nodes remain.Although the evaluation of the current group influence against each node is only approximate,it nevertheless ensures the success of activating an approximate maximum number of groups.Moreover,we also propose the improved reverse influence sampling(IRIS)algorithm through fine-tuning of the renowned reverse influence sampling algorithm for GIM.Finally,we carry out experiments to evaluate CMC and IRIS,demonstrating that they both outperform the baseline algorithms respective of their average number of activated groups under the independent cascade(IC)model.

Community:

  • [ 1 ] [Yuting Zhong]福州大学
  • [ 2 ] [Peihuang Huang]College of Mathematics and Data Science,Minjiang University,Fuzhou 350108,China
  • [ 3 ] [Longkun Guo]福州大学

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Source :

清华大学学报自然科学版(英文版)

ISSN: 1007-0214

CN: 11-3745/N

Year: 2022

Issue: 5

Volume: 27

Page: 832-842

6 . 6

JCR@2022

5 . 2 0 0

JCR@2023

ESI Discipline: COMPUTER SCIENCE;

ESI HC Threshold:61

JCR Journal Grade:1

CAS Journal Grade:2

Cited Count:

WoS CC Cited Count:

30 Days PV: 0

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