New　technologies　are　making　industries　and　firms　alter　their　main　processes　into　digital　processes　for　realizing　sustainable　marketing　objectives　in　the　digitalization　age.　Therefore,　Electronic　Customer　Relationship　Management　(E-CRM)　has　become　very　important　as　the　newest　term　in　the　customer-oriented　organization.　This　paper　tries　to　propose　a　model　to　examine　the　effect　of　buyer　behaviors,　consumer-driven　innovation,　product　lifecycle　management,　and　customer　feedback　management　on　the　success　of　E-CRM.　Structural　Equation　Modeling　(SEM)　was　utilized　to　analyze　the　paths　of　the　proposed　method,　and　research　data　are　collected　and　evaluated　using　SMART　PLS　3.2.　The　study　sample　includes　330　participants,　with　a　useful　85%　response　rate.　Current　research　meaningfully　supplies　learning　and　literature　by　focusing　more　on　the　performance　of　E-CRM　systems,　examining　the　related　important　aspects,　and　applying　advanced　statistical　analysis　techniques.　The　outcomes　indicated　that　buyer　behaviors　and　consumer-driven　innovation　positively　affect　the　customer　feedback　management　and　success　of　E-CRM.　Besides,　the　outcomes　illustrated　that　the　function　of　product　lifecycle　management　on　customer　feedback　management　was　significant.　Organizations　can　obtain　competitive　advantages　from　the　increased　effectiveness　of　the　E-CRM.　By　identifying　the　aspects　of　a　successful　E-CRM,　managers　can　effectively　improve　appropriate　strategies　in　addressing　the　organization＇s　customers.