This　paper　aims　to　conduct　an　in-depth　study　on　the　effective　application　of　virtual　reality　technology　in　TV　program　production.　To　begin,　construct　the　three-dimensional　animation　system＇s　overall　structure,　determine　the　animation　system＇s　user　interface,　and　establish　the　three-dimensional　animation　system　for　TV　program　production.　Second,　software　like　YOLOv3　and　ResNet-50　network　is　used　for　identification　and　facial　recognition.　Then,　the　pixel　cross-support　window　is　built　using　the　adaptive　stereo　matching　method.　The　adaptive　filter　window　is　built　using　the　horizontal　expansion　of　the　cross-support　window.　For　the　successful　application　of　virtual　reality　technology　in　TV　program　creation,　the　aggregation　is　completed　by　regional　filtering,　and　the　final　parallax　image　is　obtained　by　parallax　selection　and　parallax　optimization.　This　technology　has　the　ability　to　improve　the　visual　effect　and　quality　of　TV　programs,　increase　the　amount　of　information　in　programs＇　content,　and　shorten　the　production　cycle　of　the　program　in　the　context　of　the　gradual　development　of　science　and　technology　and　the　new　technology　period.　In　comparison　to　other　approaches,　simulation　experiments　demonstrate　that　the　proposed　method　has　the　potential　to　increase　the　quality　and　attractiveness　of　TV　programs　and　meet　the　psychological　demand　of　viewers.