This　paper　takes　Hunan　Forest　Botanical　Garden　as　the　research　object,　and　selects　23　indicators　from　three　criterion　levels　-　the　regional　environmental　quality,　developing　conditions　and　the　characteristic　value　of　scenic　spot,　to　evaluate　the　ecological　tourism　development　potential.　Analytic　hierarchy　process　is　used　to　determine　the　weight　of　each　index,　and　the　fuzzy　comprehensive　evaluation　method　is　also　applied　to　evaluate　the　three　criterion　levels　and　the　ecological　tourism　development　potential.　The　results　show　that　the　score　of　ecological　tourism　development　potential　of　Hunan　Forest　Botanical　Garden　is　8.7344,　which　represents　a　direction　of　development　from　＇good＇to　＇great＇;　the　score　of　regional　environmental　quality　is　9.4038,　the　highest　score　among　the　three　criterion　levels.　It　is　suggested　that　the　scenic　area　should　maintain　its　own　advantages,　enhance　tourism　characteristics,　and　strengthen　the　construction　of　ecological　civilization　to　promote　the　in-depth　development　of　ecotourism.　©　Published　under　licence　by　IOP　Publishing　Ltd.