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author:

Weng, Lijuan (Weng, Lijuan.) [1] | Zhang, Qishan (Zhang, Qishan.) [2] (Scholars:张岐山) | Lin, Zhibin (Lin, Zhibin.) [3] | Wu, Ling (Wu, Ling.) [4] (Scholars:吴伶)

Indexed by:

EI SCIE

Abstract:

Most of the extant studies in social recommender system are based on explicit social relationships, while the potential of implicit relationships in the heterogeneous social networks remains largely unexplored. This study proposes a new approach to designing a recommender system by employing grey relational analysis on the heterogeneous social networks. It starts with the establishment of heterogeneous social networks through the user-item bipartite graph, user social network graph and user-attribute bipartite graph; and then uses grey relational analysis to identify implicit social relationships, which are then incorporated into the matrix factorization model. Five experiments were conducted to test the performance of our approach against four state-ofthe-art baseline methods. The results show that compared with the baseline methods, our approach can effectively alleviate the sparsity problem, because the heterogeneous social network provides richer information. In addition, the grey relational analysis method has the advantage of low requirements for data size and efficiently relieves the cold start problem. Furthermore, our approach saves processing time, thus increases recommendation efficiency. Overall, the proposed approach can effectively improve the accuracy of rating prediction in social recommendations and provide accurate and efficient recommendation service for users.

Keyword:

Grey relational analysis Heterogeneous social network Implicit social relationships Recommendation algorithm Recommender system User profile

Community:

  • [ 1 ] [Weng, Lijuan]Fuzhou Univ, Sch Econ & Management, Fuzhou, Peoples R China
  • [ 2 ] [Zhang, Qishan]Fuzhou Univ, Sch Econ & Management, Fuzhou, Peoples R China
  • [ 3 ] [Lin, Zhibin]Univ Durham, Business Sch, Mill Hill Lane, Durham DH1 3LB, England
  • [ 4 ] [Wu, Ling]Fuzhou Univ, Sch Math & Comp Sci, Fuzhou, Peoples R China

Reprint 's Address:

  • 张岐山

    [Zhang, Qishan]Fuzhou Univ, Sch Econ & Management, Fuzhou, Peoples R China

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Source :

EXPERT SYSTEMS WITH APPLICATIONS

ISSN: 0957-4174

Year: 2021

Volume: 174

8 . 6 6 5

JCR@2021

7 . 5 0 0

JCR@2023

ESI Discipline: ENGINEERING;

ESI HC Threshold:105

JCR Journal Grade:1

CAS Journal Grade:2

Cited Count:

WoS CC Cited Count: 20

SCOPUS Cited Count: 23

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 3

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