• Complex
  • Title
  • Keyword
  • Abstract
  • Scholars
  • Journal
  • ISSN
  • Conference
成果搜索

author:

方德汕 (方德汕.) [1]

Abstract:

随着茶乡旅游的快速发展,茶文化旅游民宿业态也呈现井喷状发展。但当前,茶文化旅游民宿发展也存在茶文化旅游民宿产品单一,开发的旅游吸引物品种较少;目标游客缺乏针对性,具有大众化倾向;茶文化旅游民宿缺乏内涵,景区同质化严重;游客参与性不强且重游率较低等问题。为促进其健康快速发展,基于互动导向理论,应加强顾客关系管理,维护和保持好关键资源;优化吸引物体系,开发和挖掘异质性核心资源;科学构建互动平台,实现体验价值共创。

Keyword:

价值共创 异质性 旅游民宿 茶文化 顾客关系管理

Community:

  • [ 1 ] 福州大学

Reprint 's Address:

Email:

Show more details

Related Keywords:

Source :

福建茶叶

Year: 2020

Issue: 03

Volume: 42

Page: 135-137

Cited Count:

WoS CC Cited Count:

SCOPUS Cited Count:

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 0

Affiliated Colleges:

Online/Total:119/10010969
Address:FZU Library(No.2 Xuyuan Road, Fuzhou, Fujian, PRC Post Code:350116) Contact Us:0591-22865326
Copyright:FZU Library Technical Support:Beijing Aegean Software Co., Ltd. 闽ICP备05005463号-1