Translated Title
On the Legal Regulation of Reverse Passing -off
Translated Abstract
Differences still exist among scholars as to the nature of the reverse passing off of trademarks, partly due to the negligence of active rights of trademark right. An economical analysis of reverse passing off infringement in the light of the active rights would be helpful to the determination of its nature. Reverse passing off of trademarks can be deemed as the concurrence of trademark infringement, fraud and unfair competition. This multiplicity of infringement on legal interests necessitates a multi -dimensional regulation of reverse passing off. As the new trademark law and relevant laws are not easy to operate in practice, An effort should be made to perfect the relevant laws,with a view to form a concerted effort, in order to achieve a real effective regulation of reverse passing off.
Translated Keyword
legal regulation
reverse passing - off
trademark
trademark infringement
Access Number
WF:perioarticalCASS_30572527