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The analysis of the present condition of China Time-honored Brand reveals such problems of incompetence for its long history as fading impression, small audience and out-dated image. In the era of digital media today, it is the inevitable trend for China Time-honored Brand to be revitalized through digital media. Coupled with successful application of digital media to many top international brands, this essay proposes solutions to the existing problems of China Time-honored Brand through digital media such as APP, SNS and games, in the hope that it will work for the “revitalization of old firms project” launched by China Ministry of Commerce. © 2015 Taylor & Francis Group, London.
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Innovation in Design, Communication and Engineering - Proceedings of the 3rd International Conference on Innovation, Communication and Engineering, ICICE 2014
Year： 2015
Page： 287-290
Language： English
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WoS CC Cited Count： 0
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ESI Highly Cited Papers on the List： 0 Unfold All
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30 Days PV： 2
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