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Abstract：
Taking many excellent works of interactive design at home and abroad as examples, this article chooses the user experience as the study object, combines with some basic theories and takes some relevant literature as reference to comparatively analyze the previous successful interactive design cases. Combining with theories and practices, the author summarizes the functions and the design features of the interactive design in brand advertising. © 2015 Taylor & Francis Group, London.
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Innovation in Design, Communication and Engineering - Proceedings of the 3rd International Conference on Innovation, Communication and Engineering, ICICE 2014
Year： 2015
Page： 525-530
Language： English
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ESI Highly Cited Papers on the List： 0 Unfold All
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30 Days PV： 1
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