Translated Title
Two-sided pricing policies of online retail platform in competitive environment
Translated Abstract
With the rapid development of online retail,the competition of online retail platforms is increasingly fierce.According to the two-sided platform theory,the utility functions and use scale of two-sided uses are obtained,considering network externality,multi-homing users,and service differentiation.Based on the Hotelling model,the two-sided pricing models of online retail platforms are developed,with the optimal two-sided pricing policies obtained in closed-form expressions.Finally,the influences of multi-homing users and service differentiation on the optimal two-sided pricing policies are discussed by using the analytical approach and numerical simulation.
Translated Keyword
network externalities
online retail platform
two-sided pricing
Access Number
WF:perioarticalxalgdxxb201703021
