Customer　relationship　management　is　an　enterprise　organization　to　improve　the　core　competitiveness,　the　use　of　information　technology,　especially　Internet　technology　to　promote　marketing,　service　and　innovation　in　the　interaction　between　the　enterprise　and　the　customer.　This　will　enhance　general　management　and　provide　customers　with　personalized　product　customization　and　service　processes.　The　ultimate　goal　is　to　retain　old　customers　and　attract　new　customers,　also　to　transfer　existing　customers　into　loyal　customers,　and　increase　market　share　and　profit　in　line　with　management　theory,　method　and　technology.　The　theory,　method　and　technology　of　customer　relationship　management　are　the　trend　of　improving　the　overall　efficiency　in　general　and　efficiency　of　public　organization　in　particular.　This　paper　uses　comparative　methods　to　use　the　similarities　and　differences　of　the　customer　relationship　management　of　enterprise　organizations　and　public　organizations.　We　aim　is　to　promote　public　organizations,　especially　government　organizations　in　the　construction　of　e-government　in　line　with　established　customer　relationship　management　theory,　methods　and　technology.　We　then　discuss　the　necessity　and　feasibility　of　applying　customer　relationship　management　to　e-government　as　well　as　key　problems　in　the　application　process.　©　2016,　UK　Simulation　Society.　All　rights　reserved.