Analysis　of　the　evolutionary　process　and　the　driving　forces　of　the　meliorization　model　(MM)　for　sustainable　land　use　is　the　focus　of　landsenses　ecology.　Among　different　landsenses,　the　relationships　between　landscape　preference　changes　and　land-use　dynamics　have　not　been　fully　explored.　Taking　Fujian　Province　as　an　example,　we　investigated　landscape　preference　changes　during　urbanization,　which　represents　the　most　prominent　driver　and　key　process　of　land-use　dynamics　in　China.　Mix-marching　data　from　a　survey　questionnaire　of　2044　residents　at　different　urbanization　levels　were　used　to　reveal　landscape　preference　changes　during　urbanization.　The　findings　demonstrated　that　urbanization,　rather　than　naturalness,　was　a　better　predictor　of　a　person’s　preferences　for　natural　landscapes.　The　more　urbanized　the　area　that　a　person　resides　in,　the　more　they　prefer　natural　landscapes.　Furthermore,　the　younger　the　population,　the　higher　the　preference　for　natural　landscapes　is.　Teenagers　always　prefer　landscapes　with　high　naturalness　regardless　of　the　level　of　urbanization　of　where　they　live.　Older　people　had　a　lower　preference　for　natural　landscapes.　There　was　also　greater　variation　with　respect　preference　for　different　levels　of　urbanization:　Males　less　preferred　natural　landscape　compared　with　females.　This　study　presents　potential　development　patterns　of　landscape　preferences　during　urbanization　considering　demographic　differences,　which　may　expand　our　understanding　of　the　dynamic　development　of　the　MM.　©　2020,　©　2020　Informa　UK　Limited,　trading　as　Taylor　&　Francis　Group.