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Abstract:
The manufacturer rebate strategy is considered in a two-echelon supply chain with a dominant retailer and information asymmetry. The equilibrium solutions are given, and the impacts of manufacturer rebate are studied by sensitivity analysis and numerical analysis. The results show that, 1) the profits of channel members are closely related to the proportion of rebate-sensitive consumers, redemption rate and rebate sensitivity factor; 2) Manufacturer rebate is always good for the supply chain channel, but not necessarily for manufacturer and retailer. This article also discusses the effects of retailer's information sharing and manufacturer's ability of information forecasting on the performances of channel members. The results show that, 1) information sharing is good for retailer but not necessarily for manufacturer; 2) The manufacturer's ability of information forecasting enables the channel members to achieve Pareto improvement under some conditions. © 2020, Editorial Board of Journal of Systems Engineering Society of China. All right reserved.
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System Engineering Theory and Practice
ISSN: 1000-6788
Year: 2020
Issue: 2
Volume: 40
Page: 324-333
Cited Count:
SCOPUS Cited Count: 4
ESI Highly Cited Papers on the List: 0 Unfold All
WanFang Cited Count:
Chinese Cited Count:
30 Days PV: 6
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