In　order　to　reduce　the　temperature　rise　of　the　coil　when　intelligent　AC　contactors　applied　in　frequently　operated　occasion,　this　paper　proposed　a　cascade　control　strategy　based　on　flux　linkage　feedback　which　adjusts　the　coil　current　according　to　the　flux　linkage　and　realizes　the　self-adjustment　of　the　coil　current　during　the　closure　of　intelligent　AC　contactors.　In　the　cascade　control　strategy,　the　average　excitation　voltage,　coil　current　and　coil　resistance　are　used　to　calculate　the　flux　linkage　of　electromagnetic　mechanism.　Then　the　reference　of　coil　current　is　adjusted　according　to　the　flux　linkage,　so　that　the　coil　current　decreased　gradually　during　the　closure　until　the　movable　and　fixed　core　are　closed.　The　effectiveness　of　the　cascade　control　strategy　was　verified　by　three　different　specifications　of　double　E-type　AC　contactors.　Then　one　kind　of　them　was　taken　for　example　to　compare　with　the　constant　current　control　strategy.　The　results　show　that　the　cascade　control　strategy　can　make　the　contactors　close　quickly　and　realize　the　self-regulation　of　the　coil　current　at　the　same　time,　which　can　also　reduce　the　temperature　rise　of　coil　in　the　frequently　operated　occasion.　©　2020　Chin.　Soc.　for　Elec.　Eng.