To　reveal　the　influence　of　recycling　and　remanufacturing　channel＇s　selection　on　manufacturing/remanufacturing　decision,　the　negative　or　positive　effects　of　remanufactured　products　on　customers＇　perceived　value　of　new　products　were　analyzed　in　different　remanufacturing　channel＇s　structures,　and　the　demand　functions　of　new　and　remanufactured　products　were　reconstructed　under　three　kinds　of　structures　about　recycling　and　remanufacturing　channel.　To　get　the　optimal　production　and　pricing　decisions,　three　manufacturing/　remanufacturing　optimization　models　were　proposed,　and　the　conditions　of　Original　Equipment　Manufacturer　(OEM)＇s　profits　dominance　were　derived.　The　results　showed　that　the　negative　effect　of　remanufactured　products　on　customers＇　new　product　perceived　value　would　reduce　the　sale　price　of　new　and　remanufactured　products,　and　the　quantity　of　new　products　in　Model　M.　Meanwhile,　the　profit　of　OEM　would　decrease　with　the　negative　effect.　In　Model　S　and　Model　C,　the　sale　price　of　new　and　remanufactured　products　would　be　increased　due　to　the　positive　effect　of　remanufactured　products　on　customers＇　new　products　perceived　value.　Since　the　recovery　amounts　of　used　products　could　be　controlled　by　OEM,　the　quantity　of　new　products　would　increase　in　Model　S,　and　the　profits　of　OEM,　IO　and　remanufacturing　system　would　increase　with　the　positive　effect.　In　Model　C,　OEM　decreased　the　quantity　of　new　products　to　alleviate　the　cannibalization　of　remanufactured　products.　With　the　positive　effect　increasing,　the　profit　of　OEM　increased　first　and　then　decreased.　When　the　negative　and　positive　effects　were　relative　small,　OEM　should　remanufacture　the　used　products.　Otherwise,　OEM　should　recycle　the　used　products　and　transfer　them　to　IO　if　the　recovery　channels　were　relatively　complete.　©　2018,　Editorial　Department　of　CIMS.　All　right　reserved.