The　history　of　building　brand　image　is　a　history　of　development　of　communication　technology.　With　the　rapid　development　of　multimedia　technology,　the　revolutionary　reforms　of　building　brand　image　is　taking　place.　New　media　tools　fully　arouse　hearing　and　the　sense　of　touch　of　consumers,　even　smell,　giving　brand　image　has　given　more　tridimensional　and　lifelike　consumer　experience　(Yang　2001).　New　media　tools　making　brand　image　closer　to　consumers,　even　blending　them　together　(Yang　2001,　Yin　2012).　Via　case　analysis,　we　conduct　research　on　the　way　of　building　brand　image　through　the　use　of　multimedia　technology　for　a　number　of　international　companies,　and　expect　to　provide　new　development　ideas　for　brand　image　building.　©　2014　Taylor　&　Francis　Group.