Chinese　ancient　villages　are　an　important　type　of　non-renewable　tourism　resources.　How　to　exploit　and　protect　ancient　villages　in　the　tourism　development　becomes　an　urgent　problem　to　be　solved.　The　aim　of　this　paper　is　to　propose　enterprise　management　strategies　of　Chinese　ancient　village　tourism.　In　this　paper,　firstly　we　identify　the　stakeholders　(i.e.,　players)　who　have　interest　relationships　and　play　important　roles　in　Chinese　ancient　village　tourism　development　and　protection.　Secondly,　we　systematically　analyze　the　stakeholders’　relations,　interaction,　and　importance　in　the　exploitation　and　protection　of　Chinese　ancient　village　tourism.　Thirdly,　we　elaborately　investigate　stakeholders’　behaviors　and　hereby　propose　enterprise　management　strategies　of　Chinese　ancient　village　tourism.　Finally,　our　conclusions　obtained　in　this　paper　are　validated　and　illustrated　with　Xidi,　an　ancient　village　located　in　Anhui　province　of　China,　which　was　listed　in　the　world　heritage　list　by　UNESCO　in　2000.　©　Springer　Nature　Singapore　Pte　Ltd.　2017.