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Abstract:
Silent customers are part of customers that company is very easy to lose. It is necessary to analyze the features of such customers and make appropriate market decisions to improve the enterprise's revenue in telecom industry. This paper proposes a K-means++ method for customer segmentation based on silent customers. Firstly, key variables to the segmentation model was screened out and then the original data was preprocessed. Secondly, silent customers were clustered and the Calinski-Harabasz index was adopted to verify the best clustering effect when k=6. At last, radar chart analysis and suggestions were given, which would provide data supports to the improvement of operation and maintenance management and decision-making of the precision marketing. © 2020 IEEE.
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Year: 2020
Page: 1023-1027
Language: English
Cited Count:
WoS CC Cited Count: 0
SCOPUS Cited Count: 22
ESI Highly Cited Papers on the List: 0 Unfold All
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Chinese Cited Count:
30 Days PV: 1
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