• Complex
  • Title
  • Keyword
  • Abstract
  • Scholars
  • Journal
  • ISSN
  • Conference
成果搜索

author:

Qiu, Yuhang (Qiu, Yuhang.) [1] | Chen, Pingping (Chen, Pingping.) [2] (Scholars:陈平平) | Lin, Zhijian (Lin, Zhijian.) [3] (Scholars:林志坚) | Yang, Yongcheng (Yang, Yongcheng.) [4] | Zeng, Lanning (Zeng, Lanning.) [5] | Fan, Yaqi (Fan, Yaqi.) [6]

Indexed by:

EI Scopus

Abstract:

Silent customers are part of customers that company is very easy to lose. It is necessary to analyze the features of such customers and make appropriate market decisions to improve the enterprise's revenue in telecom industry. This paper proposes a K-means++ method for customer segmentation based on silent customers. Firstly, key variables to the segmentation model was screened out and then the original data was preprocessed. Secondly, silent customers were clustered and the Calinski-Harabasz index was adopted to verify the best clustering effect when k=6. At last, radar chart analysis and suggestions were given, which would provide data supports to the improvement of operation and maintenance management and decision-making of the precision marketing. © 2020 IEEE.

Keyword:

Commerce Decision making K-means clustering Sales

Community:

  • [ 1 ] [Qiu, Yuhang]Fuzhou University, Department of Electronic Information Engineering, Fujian, China
  • [ 2 ] [Chen, Pingping]Fuzhou University, Department of Electronic Information Engineering, Fujian, China
  • [ 3 ] [Lin, Zhijian]Fuzhou University, Department of Electronic Information Engineering, Fujian, China
  • [ 4 ] [Yang, Yongcheng]Jimei University, Department of Navigation, Fujian, China
  • [ 5 ] [Zeng, Lanning]Fuzhou University, Department of Electronic Information Engineering, Fujian, China
  • [ 6 ] [Fan, Yaqi]Fuzhou University, Department of Electronic Information Engineering, Fujian, China

Reprint 's Address:

Email:

Show more details

Version:

Related Keywords:

Related Article:

Source :

Year: 2020

Page: 1023-1027

Language: English

Cited Count:

WoS CC Cited Count: 0

SCOPUS Cited Count: 22

ESI Highly Cited Papers on the List: 0 Unfold All

WanFang Cited Count:

Chinese Cited Count:

30 Days PV: 1

Online/Total:160/9997324
Address:FZU Library(No.2 Xuyuan Road, Fuzhou, Fujian, PRC Post Code:350116) Contact Us:0591-22865326
Copyright:FZU Library Technical Support:Beijing Aegean Software Co., Ltd. 闽ICP备05005463号-1