Based　on　ACSI　model,　the　customer　loyalty　of　personal　online　banking　combing　with　the　amending　target　of　ACSI　was　researched　by　establishing　a　personal　internet　banking　customer　loyalty　drive　model　and　analyzing　empirically　the　impact　of　personal　online　banking　key　factor　using　of　structural　equation　model.　The　empirical　research　shows　that　loyalty-driven　model　established　in　this　paper　has　a　high　degree　of　fit.　Meanwhile　the　path　coefficients　between　each　variable　were　achieved　by　empirical　data.