Rune,　a　kind　of　ancient　culture,　is　the　typical　representative　of　China＇s　Taoism　calligraphy,　boasting　unique　aesthetics　features　and　mysterious　cultural　connotation.　This　paper　conducts　analyses　on　rune＇s　character　modeling　features,　form　language,　structural　framework,　symbolic　features　and　aesthetic　value,　offers　some　advice　that　re-design　of　rune　character　should　consider　both　interestingness　and　beauty,　highlight　practicability　in　combination　with　principles　to　develop　creative　products,　and　conduct　research　on　the　feasibility　to　search　for　appropriate　carriers　for　developing　cultural　products　in　combination　with　modern　design　on　the　basis　of　retaining　rune　characters＇　modeling　features,　and　thus　explores　contemporary　interpreting　and　innovative　design　mode　of　folk　custom　culture　of　the　same　kind　and　tries　to　find　a　broader　consumption　market.